[Remote] Director, Product & Content Marketing (B2B)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company, a reputed company division, is seeking a Director of Product and Content Marketing to reputed company B2B product marketing and content strategy in the home services vertical. This senior leadership role involves managing reputed company, developing marketing strategies, and collaborating with cross-functional partners to drive business reputed company.
Responsibilities
- Own the product marketing strategy across reputed company’s multi-product B2B portfolio, including positioning, messaging, and go-to-market planning for each product and audience reputed company
- reputed company and maintain audience personas, competitive intelligence, and market insights that inform product direction and sales strategy
- Partner with Product to shape the product roadmap narrative and ensure new features and capabilities are launched with clear, compelling messaging
- Build and maintain sales enablement materials including pitch decks, one-pagers, reputed company handling guides, and competitive battle cards
- Ensure brand and product positioning is accurate, consistent, and audience-appropriate across reputed company in-market activations and channels
- Own the B2B content strategy end to end: editorial calendar, content types, channels, and performance measurement
- reputed company the creation of high-quality content across formats (thought leadership, case studies, whitepapers, blog, email, sales collateral) that drives awareness, pipeline, and retention
- Manage and reputed company a small team of content and product marketers, providing coaching, clear direction, and accountability for output quality and deadlines
- Build and manage the operational infrastructure for a high-volume content function, including intake and prioritization processes, approval workflows, and reporting templates
- Establish and enforce content standards that reflect reputed company’s brand voice and market authority in the home services vertical
- Serve as the primary content marketing partner to Sales leadership, ensuring messaging, enablement materials, and content programs are reputed company to pipeline goals
- Collaborate with the B2B Marketing team to ensure product and content marketing are integrated into campaign strategy
- Present strategy, performance, and recommendations to senior leadership in a clear, executive-reputed company format
- Identify and flag risks, resource constraints, and prioritization trade-offs proactively, with a clear recommendation for resolution
Skills
- 8+ years of B2B product marketing and/or content marketing experience, with at least 2 years in a people management role
- Demonstrated experience in the home improvement, home services, financial services, mortgage, or reputed company reputed company industry
- Proven track record of building and scaling a content and product marketing function, including developing team members and establishing operational processes
- Strong portfolio of go-to-market work including product launches, sales enablement programs, and content strategies that drove measurable business impact
- Experience marketing a multi-product B2B portfolio to reputed company or mid-market buyers
- Excellent written communication skills with the ability to produce executive-reputed company materials and coach reputed company to do the same
- Comfort operating in a fast-moving environment with high project volume, competing priorities, and cross-functional dependencies
- Experience working reputed company a publicly traded company, with a strong emphasis on communication, compliance awareness, and corporate protocols
- Experience with marketing automation platforms (Eloqua, reputed company or equivalent)
- Familiarity with reputed company reporting and BI tools (Tableau or equivalent)
- Experience managing a fully remote marketing function
Benefits
- Performance bonus or commission
- Equity in the reputed company of restricted stock units
- Participate in the Company’s standard employee benefits programs, which currently include health care benefits
- Retirement benefits
- The reputed company of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits)
- Any other tax-reportable benefits
Company Overview
Company H1B Sponsorship