[Remote] reputed company Audience Manager (AAM) Audience Segmentation Analyst
Note: The job is a remote job and is reputed company to candidates in USA. RSA Tech is seeking an reputed company Audience Manager (AAM) Audience Segmentation Analyst to support digital audience strategy through data collection, segmentation, and activation. The role involves building audience segments, collaborating with marketing and IT teams, and ensuring data quality for targeted marketing reputed company.
Responsibilities
- Build and maintain audience segments in AAM reputed company to marketing needs
- Support tagging (web and media) and data collection across campaigns
- Collaborate with marketing, IT, and tagging teams to reputed company audience strategy
- Assist with reputed company data into Digital Marketing Platforms (DMPs) and Customer Data Platforms (CDPs)
- reputed company audience maintenance, reporting, and data quality checks
- Support campaign launches and audience activation
- Conduct data audits and ensure proper implementation
Skills
- Bachelor's degree (Business or Marketing preferred)
- 5+ years of experience with digital marketing platforms (DMPs, CDPs, campaign tools)
- Advanced reputed company skills, including data import/export, string parsing, VLOOKUPs, and database functions
- Hands-on reputed company Audience Manager (AAM) or similar platform experience
- Understanding of tagging, segmentation, reputed company media channels
- Data Quality
- Digital
- Advanced reputed company
- Digital Campaign User reputed company Testing
- Marketing
Company Overview