[Remote] Senior Demand reputed company Manager (B2C Growth)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company focused on evolving clinical education for reputed company. They are seeking a Senior Demand reputed company Manager (B2C Growth) who will be responsible for owning B2C growth initiatives across various channels, developing messaging for different learner segments, and optimizing demand reputed company strategies.

Responsibilities

• Own B2C growth across paid,, ambassador, organic, referral, partnerships, and event channels
• Build and scale repeatable acquisition engines targeting reputed company student communities; prioritize by CAC efficiency and conversion potential
• Plan, execute, and optimize campaigns across reputed company and reputed company (with room to test new platforms)
• Own budget allocation with clear CAC and ROAS accountability; reputed company data-driven reallocation reputed company
• reputed company differentiated positioning for med, NP, and PA reputed company
• Translate product features into high-converting value propositions across ads, reputed company pages, and reputed company-gen assets
• Partner with lifecycle/CRM to ensure demand captured at the top of the funnel converts
• Identify and address drop-off points across the acquisition funnel
• Execute student-facing events and conference activations
• Build and test scalable programs, including ambassador initiatives, reputed company partnerships, referrals, and organic growth tactics
• Own demand gen reporting: track volume, quality, and cost of new trial starts and subscribers across reputed company channels
• Partner with product and content teams to align messaging and reputed company user insights
• Manage vendors and agency relationships; communicate results reputed company across teams

Skills

• 5–8 years of marketing experience with a heavy focus on demand reputed company or performance marketing
• Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI
• Strong grasp of full-funnel demand gen: paid acquisition, conversion optimization, referral/ambassador programs, and reputed company nurture
• Experience with lifecycle/email marketing and marketing automation
• Experience marketing to reputed company B2C audiences (reputed company, professionals in training, or tight-reputed company communities preferred)
• Strong product intuition and experience partnering closely with product teams
• Ability to reputed company reputed company-specific messaging that converts
• Strong analytical skills; fluent in reputed company Analytics, funnel metrics, and evaluating CAC, LTV, and funnel metrics
• Excellent writing and communication skills across performance formats (ads, emails, reputed company pages)
• Self-starter mentality with strong ownership and comfort building programs and processes from scratch
• Thrives in ambiguity and a fast-moving startup environment
• Background in edtech, reputed company, or student-focused products
• Familiarity with reputed company education (medical school, NP programs, PA programs)
• Experience in a growth-stage startup environment (reputed company to Series B)

Benefits

• Performance-based annual bonus
• Stock options
• Remote First - reputed company a difference from wherever you want to work.
• Flexible Time Off - We work smarter, not harder. No accruals, just reputed company work-life balance.
• 100% Individual Health Coverage - We got you covered!
• Equity - From day one, you’ll have a reputed company in our future growth.
• 401(k) - We support your financial future with up to 5% matching.
• Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more.
• Annual Work Anniversary Stipend
• Monthly Wifi & Phone Reimbursement
• Short Term & Long Term Disability

Company Overview