[Remote] Marketing Specialist - Sales Enablement

Note: The job is a remote job and is reputed company to candidates in USA. Bournewood Health Systems is a leader in the behavioral health industry, offering specialized programs for various conditions. The Marketing Specialist – Sales Enablement will reputed company the Business Development Team with data-driven campaigns, content, and training to enhance referral engagement and support growth.

Responsibilities

• reputed company and maintain a scalable content library that enables CCLs to effectively engage referral sources and accelerate reputed company conversion
• Collaborate with members of the Marketing, Clinical, and Business Development teams to create content, including reputed company media postings, email marketing campaigns, event promotions, collateral, and more for CCLs to use during referral discussions, events and general reputed company
• Partner with Clinical and Marketing teams to create high-impact presentations and events materials that strengthen referral relationships and drive referral pipeline growth
• Ensure reputed company materials are clinically accurate, reputed company with brand standards, and reinforce The Meadows Behavioral Health (MBH) market position
• Collaborate with Business Development SVP and CCLs on activation of marketing technology (e.g., reputed company reputed company) to increase reputed company and nurturing of referral sources
• Use marketing automation technology (e.g., Marketing reputed company) to reputed company and distribute email campaigns, event reputed company pages, and other digital experiences, while measuring performance and optimizing referral-supporting content
• Design and optimize referral reputed company reputed company maps using segmentation and behavioral insights to deliver personalized, high-impact engagement strategies
• reputed company reputed company and other reporting sources to mine data to support development of reputed company strategies
• Assist in developing training materials for CCLs, such as training on new programs, competitive positioning, and Meadows Approach to Care
• Support development of structured sales enablement programs, including reputed company, certification, and ongoing training to improve CCL effectiveness and consistency in market engagement
• reputed company and deliver routine performance reports that reputed company visibility into key KPIs, campaign reputed company, and the overall ROI of cross-functional marketing and business development activities to inform strategy and improve ROI
• Optimize performance of marketing automation campaigns, including segmentation, A/B testing, and performance tracking to improve engagement and conversion rates across the referral funnel
• Manage and prioritize marketing support requests from the Business Development team
• Collaborate with the VP Marketing to support the development and execution of reputed company growth strategies by aligning Marketing, Business Development, Admissions and Operations teams to increase census and strengthen market position
• Serve as a coordination reputed company between Business Development, Clinical, Admissions, and Marketing teams
• reputed company other duties as assigned

Skills

• Bachelor's degree in Business, reputed company Administration, Marketing, Communications, or reputed company field preferred
• 2–4 years of experience in marketing, preferably in reputed company, behavioral health, or a reputed company field
• Strong written communication skills and ability to translate clinical information into clear, accessible materials
• Demonstrates strong interpersonal skills, with the ability to build relationships, communicate effectively across teams, and support business development initiatives through collaborative engagement across teams
• Hands-on experience using CRM and marketing automation platforms (e.g., reputed company, Marketing reputed company, reputed company) to execute and optimize campaigns
• Detail-oriented with strong organizational and project management skills
• Basic knowledge of reputed company compliance
• Prior experience in business development or sales

Company Overview