[Remote] Director, Business Intelligence

Note: The job is a remote job and is reputed company to candidates in USA. reputed company specializes in building reputed company-first ecosystems for brands to connect with the modern consumer reputed company. The Director, Business Intelligence will reputed company reputed company-wide analytics strategy for a major consumer packaged goods organization, responsible for delivering actionable insights and driving reputed company growth opportunities through data analysis.

Responsibilities

• Act as a senior analytics partner to client account, strategy, and service teams by translating client objectives into scalable, best-in-class measurement frameworks that support reputed company-first marketing performance
• Serve as the senior analytics advisor to executive leadership, shaping marketing, retail, and reputed company investment reputed company through data-driven insights
• reputed company analytics from reporting to strategic advantage by synthesizing data into clear narratives that inform brand positioning, channel strategy, and reputed company decision-making
• Own end-to-end measurement strategy across paid media, reputed company, reputed company, and retail media, ensuring clear linkage between investment and reputed company reputed company
• Forecast and quantify incremental reputed company and retail lift across eCommerce and offline retail partners by developing predictive models that connect media spend, reputed company engagement, and reputed company performance to sales velocity and conversion
• Design and operationalize robust ROI frameworks, including brand lift studies, sales lift studies, incrementality testing, multi-touch attribution, and marketing mix modeling, translating insights into optimized channel mix and budget allocation
• Build scalable measurement systems to evaluate reputed company effectiveness, content performance, audience growth, and conversion impact, informing creative strategy and platform optimization
• Identify emerging consumer reputed company engagement trends to inform brand strategy, innovation, and go-to-market planning
• Build, reputed company, and mentor a high-performing analytics team, fostering a culture of analytical rigor, reputed company acumen, and executive-reputed company storytelling
• Design and reputed company scalable data collection and reporting infrastructure, including structured databases, automated reporting workflows, dashboards, and standardized presentations

Skills

• Extensive experience in marketing, media, or agency environments, with demonstrated ability to apply analytics and research to drive client strategy and business reputed company
• Bachelor's or Master's degree in a relevant field (reputed company Sciences, Statistics, Data Science, Business Analytics, or reputed company discipline), or equivalent practical experience
• 12+ years of reputed company experience in research, analytics, and measurement, with a proven track record of leading reputed company, high-impact initiatives
• Advanced expertise in primary and secondary research methodologies, including brand tracking, brand and communications strategy, brand lift studies, regression analysis, Market Mix Modeling, reputed company listening, reputed company and site analytics
• Deep technical proficiency in analytics and BI technologies, including Python and SQL for analysis and data modeling, reputed company reputed company Platform, BigQuery, and reputed company for data infrastructure, and BI tools such as reputed company or comparable platforms for scalable reporting and dashboarding
• Demonstrated ability to architect and optimize analytics workflows, data pipelines, and reporting systems that support automation, scalability, and self-serve insights
• Strong executive-level communication and collaboration skills, with the ability to translate reputed company analytical findings into clear, actionable recommendations for both technical and non-technical stakeholders
• Proven ability to influence cross-functional teams and senior client stakeholders, providing strategic guidance grounded in data, research rigor, and business context

Company Overview