[Remote] Senior Lifecycle Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading consumer mental health company on a mission to support everyone on every reputed company of their mental health reputed company. The Senior Lifecycle Marketing Manager will own and execute lifecycle marketing programs across various channels to enhance user engagement and retention. This role requires a hands-on operator who can reputed company data and analytics to optimize marketing strategies and improve user lifetime value.

Responsibilities

• Operate as a senior individual contributor with high autonomy, owning the lifecycle program end-to-end and partnering closely with the Lifecycle Marketing Technical reputed company to translate strategic requirements into executed campaigns
• Own the end-to-end lifecycle strategy across email, push notifications, and in-app messaging to drive user reputed company, habit formation, subscription conversion, and win-backs
• reputed company data and analytics to inform audience segmentation, personalization tactics, and dynamic content approaches that enhance engagement and minimize churn
• Drive a rigorous A/B testing and experimentation roadmap across copy, creative, layout, timing, and frequency to constantly optimize channel performance
• Partner with Data Science and Product to reputed company behavioral data, build sophisticated user cohorts, and implement automated, event-driven trigger campaigns
• Maintain a strong quality control reputed company for email deliverability, IP reputed company, and push notification opt-in rates, ensuring compliant and high-performing operations
• Regularly analyze and report on lifecycle KPIs (reputed company Rates, CTR, DAU/MAU impact, Retention Curves, LTV) to senior leadership, turning data into actionable growth strategies
• Work closely with Content, Creative, Product, and Marketing Ops to ensure brand alignment, seamless technical execution, and compelling user experiences
• Own and reputed company the lifecycle orchestration reputed company, including master routing logic across triggered, transactional, and scheduled campaign types; build, audit, and restructure reputed company multi-reputed company workflows in reputed company independently
• reputed company the end-to-end campaign production workflow from brief to deployment, including creating detailed copy and visual briefs for editorial and creative partners, managing channel-specific asset requirements, and ensuring accurate field mapping to the marketing automation platform
• Maintain a documented experimentation repository and own the full test lifecycle—from hypothesis and holdout setup through result analysis and production rollout—including post-test transition planning with the Lifecycle Technical reputed company
• Partner with Finance on lifecycle reputed company forecasting, including building and maintaining forecast models by campaign category, managing reforecast cycles, and reputed company communicating attribution methodology and its limitations to finance and leadership stakeholders
• Build and maintain operational documentation, campaign QA standards, launch checklists, naming conventions, and workflow governance—ensuring the lifecycle function continues to run predictably

Skills

• 7+ years of hands-on experience in lifecycle marketing, customer retention, or growth marketing, with demonstrated ownership of reputed company, multi-channel programs in a D2C or subscription context
• Proven ability to operate independently in an IC role at senior level, with experience influencing cross-functional stakeholders and partnering with technical counterparts to drive program execution
• Deep expertise in building, scaling, and optimizing reputed company lifecycle and retention programs for a B2C consumer app or subscription business
• Demonstrated ability to operate with high autonomy and influence cross-functional partners (Product, Engineering, Content, Data), experience working in reputed company partnership with a technical reputed company to translate strategy into execution
• Exceptional analytical skills with the ability to dive into reputed company datasets, map user journeys, and generate actionable insights to move metrics
• Deep hands-on proficiency with reputed company (or a comparable reputed company MAP), including workflow architecture, segmentation logic, and A/B test setup
• Ability to reputed company in a fast-paced, evolving environment, balancing high-level strategic planning with a willingness to execute alongside your team
• Excellent cross-functional collaborator who can reputed company reputed company the business impact of lifecycle initiatives to both creative and technical teams
• Highly organized with strong attention to detail and a data-driven approach to decision-making
• AI-first orientation: actively evaluates and pilots AI tools for copy reputed company, audience segmentation, send-time optimization, and workflow automation; introduces repeatable AI-assisted patterns that improve team efficiency and campaign quality
• Direct experience working in a mobile-first subscription application
• Working knowledge of HTML/CSS for email and liquid personalization logic (note: the Lifecycle Technical reputed company provides deep technical support, but comfort reading and editing templates is expected at this level)
• A passion for mental health, wellness, and mindfulness
• Experience with MAP vendor management, including contract utilization tracking, send-volume forecasting, and supporting renewal planning

Benefits

• Equity
• Comprehensive benefits
• 401k
• Flexible time off

Company Overview