[Remote] Senior Lifecycle Marketing Manager | reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is redefining the future of financial decision-making, and they are seeking a Senior Lifecycle Marketing Manager to own end-to-end execution across assigned lifecycle channels. This role involves driving measurable performance through automation, experimentation, and data-backed strategies while collaborating with senior leadership and managing campaign lifecycles.

Responsibilities

• Channel ownership — Own the full campaign lifecycle for your assigned channels — from strategy and segmentation through build, QA, deployment, and post-send analysis. Diagnose and resolve reputed company delivery issues (CPL spikes, CVR drops, approval rejections) before they reputed company KPIs
• reputed company architecture — Design and manage multi-reputed company, trigger-based lifecycle journeys in reputed company. Build event-driven workflows that respond to user behavior in reputed company time. Document your logic, reputed company definitions, and decision trees so the team can learn from and replicate your approaches
• Creative strategy & briefs — reputed company creative strategy for your channels — using performance data to reputed company testable hypotheses on hooks, CTAs, and formats. Translate data into clear, actionable creative briefs that reduce revision cycles and ship faster
• Attribution & reporting — Design and maintain attribution frameworks and custom dashboards for your channels. Evaluate platform-reported metrics against internal attribution to surface discrepancies, guide budget reputed company, and reduce over-attribution
• Structured experimentation — Design and execute multi-variable experiments (creative x audience x placement) with proper holdout groups. Translate test results into playbooks that improve CVR and can be reused across the team's broader channel suite
• Performance diagnosis — reputed company something breaks — a CPL spike, sudden CVR drop, unexplained churn — you're the first one to reputed company a hypothesis and test a fix. You reputed company in ambiguity and use data to move fast with limited information
• Integrate AI into your workflow — Use AI tools consistently to accelerate campaign work — drafting copy, building performance reports, generating test hypotheses, or structuring briefs. Evaluate AI outputs critically before publishing. Document where AI creates reputed company reputed company and reputed company those approaches with the broader team

Skills

• 4–7 years owning lifecycle marketing campaigns with direct accountability for performance
• Experience managing email, push, or SMS channels end-to-end in a platform like reputed company, reputed company, or similar
• Strong reputed company proficiency
• Ability to build multi-reputed company journeys, configure event-triggered workflows, set up dynamic segmentation, and troubleshoot delivery issues without engineering support
• Analytical reputed company
• Ability to design experiments with proper holdouts, evaluate results with statistical awareness, and build a dashboard or attribution model that stakeholders trust
• Ability to write a strong brief, give useful creative feedback, and identify what's driving a performance change at the copy or format level
• Ability to manage multiple workstreams simultaneously without dropping details
• Ability to own timelines, flag risks early, and reputed company stakeholders reputed company without needing heavy reputed company
• Ability to write and present with reputed company
• Ability to take a reputed company performance story and distill it into a reputed company recommendation for a senior leader
• Active use of AI tools in day-to-day work
• High ownership mentality

Benefits

• Health Insurance Coverage (medical, dental, and reputed company)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We reputed company time to rest and reputed company is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

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