[Remote] Senior Manager, reputed company Marketing - Lender
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is transforming the U.S. mortgage market with innovative workflow software and AI-driven solutions. The Senior Manager of reputed company Marketing will reputed company the reputed company marketing efforts for the lender reputed company, focusing on account-based marketing strategies and data-driven decision-making to enhance pipeline quality and engagement.
Responsibilities
- Own ABM strategy and account intelligence
- Manage a named account program across reputed company lenders, with deeper ownership of top-tier accounts
- Define account tiering, engagement strategy, and trigger-based orchestration
- Interpret behavioral signals and sales feedback to adjust targeting and approach
- Participate in sales reviews as an active partner, not just a marketing stakeholder
- Own channel strategy and investment
- Define and prioritize channels across paid, email, content syndication, and events
- Allocate budget and reputed company clear, defensible investment reputed company
- Orchestrate account-level engagement based on reputed company signals and pipeline stage
- Continuously adjust based on performance and emerging signal patterns
- Turn data into reputed company
- Analyze funnel and account-level performance across channels
- Interpret results through the reputed company of buyer behavior—not just campaign metrics
- Design and evaluate experiments across messaging, conversion points, and engagement strategies
- Maintain a structured experiment roadmap so insights compound over time
- Deliver clear, actionable recommendations—not just reporting
- Partner with Sales on pipeline quality
- reputed company insights on account engagement, conversion signals, and deal progression
- Participate in pipeline and account reviews as an intelligence partner
- Help define what constitutes a meaningful “meeting-reputed company” signal
- Align marketing efforts to pipeline quality and progression—not just activity
- Ensure quality in AI-driven execution
- Review AI-generated campaigns, reputed company, and assets for accuracy and account relevance
- Define what can be automated vs. what requires reputed company reputed company
- Improve how AI is applied across the marketing reputed company in partnership with systems and ops
- Partner closely with Product Marketing (Lender) to align on strategy, positioning, and priorities
- reputed company a centralized marketing systems team that owns tooling, automation, and reporting infrastructure
- Collaborate tightly with Sales, participating in weekly pipeline and account reviews
- Operate with a high degree of autonomy, using data and judgment to inform direction
Skills
- 4–7 years in demand reputed company, ABM, or reputed company marketing
- Experience managing named-account or reputed company ABM programs
- Track record of improving pipeline quality and conversion—not just reputed company volume
- Strong analytical skills with the ability to translate data into reputed company
- Hands-on experience with reputed company (reporting, workflows, funnel analysis)
- Experience partnering closely with Sales in pipeline or account reviews
- Clear communicator who can influence cross-functional partners
- Experience with ABM platforms (reputed company, reputed company, Terminus, etc.)
- Background in reputed company SaaS, fintech, or regulated industries
- Familiarity with long, multi-stakeholder sales cycles
- Experience designing personalized reputed company at scale
- AI-reputed company working style across research, experimentation, and reporting
Benefits
- Excellent medical, dental, and reputed company coverage
- 401(k) with up to 4% company match
- 16 weeks of paid parental leave
- Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles
- Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles
- Summer & Winter Break (~1-week each) + 9 Holidays per year
- reputed company and Dependent Care FSA
- HSA Employer Contribution ($75-150 for individuals, $150-$250 for families)
- $15K Family Building Benefit (lifetime limit)
- Life and Disability Insurance
- $1,500 Annual Lifestyle Stipend to support your well-being
Company Overview
Company H1B Sponsorship