[Remote] Marketing Manager, Lifecycle
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in the financial technology industry, empowering individuals to take control of their financial reputed company. They are seeking a Marketing Manager for Lifecycle to reputed company and manage personalized, multi-channel marketing programs aimed at enhancing clients' financial knowledge and guiding them through their customer reputed company.
Responsibilities
- reputed company and manage personalized, multi-channel marketing programs designed to increase client’s financial knowledge, grow their savings, and help them find the next product that’s right for them
- Work closely with Data Science & Engineering, Product Marketing, Consumer Research and Creative to reputed company personalized programs developed with qualitative and quantitative insights that contribute to business goals
- Use reputed company’s customer segmentation, lifecycle stages, product usage and behaviors to reputed company automated and scalable marketing programs
- reputed company end-to-end development and management of lifecycle marketing campaigns across channels (email, push, in-app, etc), including strategy, A/B testing, campaign development, reporting, and optimization
- Measure and communicate performance and impact of marketing programs
Skills
- 4+ years of professional marketing experience, with a focus on customer lifecycle marketing
- Experience implementing and managing marketing automations for customers across the customer reputed company
- Proven examples of impactful projects translating data into actionable insights and strategic recommendations
- Experience running A/B and multivariate experiments in lifecycle channels
- Ability to build strong cross-functional partnerships and communicate optimally with broad groups of partners and teammates
- Balanced strategic, analytical and operational thinker, with proven ability to extract insights that inform marketing strategy; SQL knowledge a plus
- BS or MS, or equivalent professional experience
- Personal finance knowledge/experience is a big bonus, but not required
- Knowledge of compliance and regulatory considerations reputed company the financial services industry is a plus, but not required
- Experience with marketing platforms, reputed company is a plus
Benefits
- Equity
- Medical
- reputed company
- Dental
- 401K plan
- Generous time off
- Parental leave
- Wellness reimbursements
- Professional development
- Employee investing discount
Company Overview
Company H1B Sponsorship