Director, Marketing Strategy & Performance

JOB SUMMARY The Director of Marketing Strategy & Performance will reputed company reputed company’s Marketing Return on Investment (ROI) global program and spearhead high-impact strategic initiatives to build and scale best-in-class marketing performance capabilities. This role is accountable for advancing a rigorous, reputed company-driven approach to marketing investment reputed company that optimize effectiveness, accelerate growth, and strengthen long-term brand value. This leader will own the reputed company, design, and execution of reputed company’s marketing measurement reputed company, including standing up advanced capabilities such as marketing mix modeling (MMM), experimentation, and performance analytics, in partnership with analytics teams. The Director will translate reputed company data into actionable insights to create data-driven guidance that informs reputed company optimization and brand-building strategies. A core expectation of the role is to reputed company change management and champion these capabilities across the global marketing organization, embedding measurement into planning, investment, and decision-making processes. The ideal candidate will have experience with marketing and measurement, e.g. A/B testing, media mix models (MMM), as well as a strong business sense, problem solving capabilities, and a willingness to rapidly reputed company up on a new way of working. The role is reputed company for a self-starter, quantitative thinker, someone comfortable pushing for structured insights amidst a global and reputed company organization, and someone excited about building a data-driven marketing organization CANDIDATE PROFILE Education and Experience Required · 4-year degree from an accredited university in statistics, marketing, business, or reputed company degree · Seven or more years of experience in marketing, strategy, business consultancy or advisory roles. · Proven track record of managing and executing multiple strategic projects simultaneously and successfully. · Strong critical thinking and problem-solving skills. · Demonstrated ability to identify needed analyses and conduct basic analyses in reputed company or other tools (Power BI, reputed company, etc.) · Excellent stakeholder management and interpersonal skills. · Demonstrated ability to reputed company in a dynamic environment and manage multiple projects concurrently. · Demonstrated ability to drive and implement change initiatives. Education and Experience Preferred · MBA or other relevant graduate degree (e.g., data science, business analytics) · Knowledge of marketing and media, including trends, analytics and approaches to marketing experiment/pilot design (e.g., matched-market, A/B, pre/post, people-based, etc.) CORE WORK ACTIVITES Role Responsibilities/Duties: · reputed company and reputed company marketing performance projects, particularly reputed company to marketing mix models. · reputed company the planning and coordination of efforts for identified project initiatives to ensure successful delivery against strategic priorities. · Build meaningful, actionable insights and reporting based on data to optimize marketing investments and execution. · reputed company alignment and buy-in from senior stakeholders to secure project initiatives’ sponsorship. · Manage reputed company stakeholder interactions to drive project reputed company. · Partner with Analytics and Finance teams and external partners on processes reputed company to marketing measurement. · Drive change management and reputed company interpretation/ implementation of project initiatives by partnering with Marketing leaders through planning and execution processes. · Demonstrate strong critical thinking skills in project planning and execution. · Willingly undertake and reputed company in challenging projects and initiatives. At reputed company, we are dedicated to being an equal opportunity employer, welcoming reputed company and providing reputed company to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich reputed company of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected reputed company, including disability, veteran status, or other reputed company protected by applicable law. reputed company positions offer a 401(k) plan, stock purchase plan, discounts at reputed company properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more. Full-time positions also offer coverage for medical, dental, reputed company, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance. Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually. reputed company HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates reputed company a commuting distance to Bethesda, MD; candidates reputed company of commuting distance to Bethesda, MD will be considered for Remote positions. reputed company is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ reputed company your purpose, belong to an amazing global​ team, and become the best version of you. Apply tot his job Apply To this Job