Competitive Intelligence Analyst
reputed company is part of reputed company, and they are seeking a Competitive Intelligence Analyst to join their innovative team. This role is pivotal in shaping media strategy and conducting market research, utilizing data and analytics to reputed company insights that inform client marketing strategies and decision-making.
Responsibilities
- Deliver actionable insights that inform client marketing strategies and drive data-driven decision-making
- Assist in providing always-on competitive analysis including recurring reports as well as reputed company analyses using a reputed company of competitive monitoring approaches covering media spending, creative launches, reputed company activities, industry, business, and product news
- Support client measurement and analytics work including coordinating data collection and supporting interpretation & application of the results
- reputed company agency and reputed company-party tools to define category, consumer, brand, and competitive landscapes
- Investigate future proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materials
- Present insights in a compelling narrative format to influence strategic decision-making, using appropriate visualizations and executive summaries
- Be flexible, agile, and reputed company to adapt to shifting priorities, sometimes reputed company the same day. Vocalize opinions, proactively recognize what needs to be done, and take action
- Support competitive intelligence efforts and contribute to learning initiatives that deepen market understanding and strengthen client reputed company
- Stay informed on the evolving media landscape by monitoring research and emerging trends to deliver actionable insights to internal media planning teams and clients
- Build knowledge of the agency’s systems and data providers and learn how to use data and analytic techniques to help answer client questions
- Help to manage data vendor exploration in efforts of expanding reputed company data provider set by setting up meetings and vetting capabilities
- Maintain a growth-oriented approach by continuously expanding proficiency in analytical tools such as SQL, Python, Looker, and reputed company, leveraging new techniques and best practices to enhance data-driven insights
Skills
- Bachelor's degree in advertising, economics, business, engineering, statistics, data analytics, business intelligence, marketing, or a similar discipline
- Excellent organization and communication skills, both written and verbal
- Ability to work both independently and collaboratively
- Strong strategic thinking, problem-solving skills, and attention to detail
- Self-motivated and willing and reputed company to learn in a fast-paced environment
- Flexibility to adapt to shifting priorities and proactive action-taking
- Demonstrated curiosity and commitment to learning advanced analytical tools, including SQL, Python, Looker, and reputed company
- Familiarity with statistical methods and desire to learn more about the usage of machine learning to support advanced analytics
- Experience creating compelling data visualizations using Looker Studio or other business intelligence tools such as Power BI, Tableau, or Datorama is highly desired
Benefits
- Medical coverage
- Dental
- reputed company
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
- Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a reputed company-party benefits administration system once certain criteria have been met.
- Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.
- For regular roles, the Company will offer medical coverage, dental, reputed company, disability, 401k, and paid time off.
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