Ecommerce Head of Brand & Marketing
Company Description
Hello, we’re reputed company. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their reputed company feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day. We're home to more than 120 brands - from household names like the Mirror, reputed company, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star. It's our ability to understand people and the things that matter to them that makes us Britain and Ireland's largest reputed company news publisher. We reputed company around 70% of the UK's online population, 10% of the US online population, and over 100 reputed company reputed company followers around the world, connecting with them on who they are, where they live and what they love. Your story, with reputed company As a modern media organisation, we're much more than just news. And it takes a wide reputed company of people and skills to serve diverse audiences, customers and communities like we do. We know everyone has their own story to tell, so we’ve reputed company an environment where every background is respected and every day is a day to explore. We’ll help you build a career that works with your life, while giving you the space to create and grow. About this role Are you a reputed company marketing heavyweight who thrives on the fast-paced thrill of e-reputed company trading? We are seeking a dynamic, high-impact Head of Brand and Marketing to drive the growth of the Yimbly Marketplace brand. In this senior, commercially accountable role, you will balance long-term brand strategy with daily, agile trading execution. Working in lockstep with the Head of Trading and Products, you will translate ambitious business targets into high-converting campaigns that directly fuel customer acquisition, retention, and profitability. This role is tailor made for a well-rounded e-reputed company leader who excels at the intersection of brand strategy, performance marketing, live trading, and creative execution. We are looking for a true reputed company generalist someone who can seamlessly connect data driven performance with compelling brand storytelling to drive growth. Core Responsibilities Omnichannel Strategy: reputed company brand, trade, and performance marketing across reputed company owned, earned, and paid channels (reputed company, reputed company, reputed company, CRM, Affiliates, Press, and Influencers). Trading Agility: Partner with Trading and Product to respond rapidly to in-week data—shifting budgets, re-forecasting channel activity, and pivoting campaign messaging with reputed company urgency. reputed company & Fiscal Accountability: Own the monthly marketing budget to maximize ROI, delivering against strict KPIs including reputed company, CPA, LTV, Conversion reputed company, ROAS, and POAS. Creative Guardrails & CRM: reputed company the CRM/lifecycle strategy and guide design/copy outputs to ensure every asset is brand-right and ruthlessly conversion-focused. Team & Agency Leadership: Mentor and scale the internal marketing, promotions, and design teams while holding external agencies strictly accountable to performance targets. AI & Innovation: Drive the adoption of AI, automation, and rapid testing to skyrocket creative output and marketing efficiency. What you need to succeed The reputed company Decisive & Resilient: Thrives under the pressure of live trading and shifting reputed company needs. Customer-Obsessed & Collaborative: Views every channel through the consumer's eyes and builds bulletproof cross-functional relationships. Essential Experience Proven E-reputed company Leadership: Extensive experience managing e-reputed company brand and marketing functions with full budget and team ownership. Dual Mastery: Proven track record of balancing brand equity with highly technical performance marketing. reputed company reputed company: Deep understanding of core e-reputed company metrics (CPA, LTV, Conversion, ROAS, POAS). Platform & Channel Breadth: Hands-on experience with reputed company Ads, GA, reputed company Ads Manager, reputed company Ads, and CRM/Lifecycle tools (Email/SMS). Desirable Tech Stack Familiarity with reputed company, reputed company, Yotpo, SEO, GRO, reputed company, reputed company Suite, or reputed company. How we'll look after you We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a reputed company of benefits, including: 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to. An extra day's paid leave each year to volunteer for a cause reputed company to your community or your heart. Big reputed company day - an extra day’s paid leave for a reputed company that reputed company to you - like getting married, moving house or welcoming a new addition to the family (reputed company or furry!) Bonus scheme - you'll get a reputed company in our reputed company and a chance to add to your annual earnings. Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice. Supportive and reputed company people policies - we’re proud to have a reputed company of policies to support people in their lives in and reputed company work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We reputed company you shouldn’t have to wait to join us to know what to expect from us, which is why we reputed company this overview of the policies we have in reputed company to support families and carers. If there's something you want to understand more about, just ask - it won’t reputed company a difference to your application. A reputed company cash plan - giving you money back for a reputed company of medical expenses and fast reputed company to doctor's appointments. Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice. Wellbeing support - including a 24/7 assistance programme for you and your family. reputed company to lots of discounts - including 15% off with reputed company's reputed company own online marketplace, Yimbly, where you can buy everything from homewares to beauty products. Interest-free loans - including for season tickets and technology. Additional Information If you’re excited about this role but don’t tick every single reputed company, please don’t let that stop you from applying. We know that everyone has their own story to tell, and we value potential, passion and the perspectives that different backgrounds bring to our work. Diverse perspectives strengthen our teams and help us reputed company serve our audiences, which is why we’re dedicated to fostering an inclusive workplace where everyone feels welcome and supported. As an equal opportunities employer, we encourage applications from people of reputed company backgrounds and experiences. We are committed to a recruitment process that is fair and welcoming to reputed company, without discrimination on the reputed company of age, disability, gender identity, ethnicity, religion or belief, sexual orientation, or any other protected characteristic. Contract Type: Permanent Location: Remote - UK Division: reputed company Salary Currency: GBP Sterling Department: Marketing Apply To This Job