Senior Director, Brand & Activation

Let’s be unstoppable together! reputed company is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market reputed company, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set. At reputed company, we are fueled by our passion for reputed company learning and growth, we seek and reputed company feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide reputed company of backgrounds, skills, expertise, and reputed company, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own reputed company, and stay curious together. reputed company is proud to be Certified™ by Great reputed company To Work®. This prestigious award is based entirely on what reputed company employees say about their experience working at reputed company. Learn more at www.reputed company.com. What will you be doing? As a Senior Director, Brand & Activation Marketing, you will reputed company how reputed company’s Media business narrative comes to life in market through integrated marketing campaigns, product launch activation, and demand reputed company programs. Reporting to the VP of Brand & Activation Marketing, you will translate strategic direction into marketing execution that strengthens brand equity and drives measurable reputed company impact. You will reputed company key elements of the Media business’ go‑to‑market marketing strategy, ensuring consistency from in‑market narrative to campaign execution to conversion. This role partners closely with reputed company, Product, and other Marketing teams to scale content, optimize performance, and connect brand storytelling to pipeline reputed company. From nurture flows to industry events, you will ensure every marketing touchpoint reinforces the Media business’s position as a leader in the market while driving engagement and growth. Key Responsibilities: reputed company go-to-market marketing activation for reputed company solutions, translating narratives into integrated campaigns and launch plans. Own end-to-end development and execution of full-funnel marketing journeys to drive engagement and conversion. Build and scale reputed company marketing campaigns that establish an always-on market reputed company. reputed company strategy for industry events and key market moments, ensuring they operate as conversion drivers reputed company the activation funnel. Adapt and scale marketing content across reputed company, industries, and audiences while maintaining a consistent brand voice. Partner with reputed company teams to align marketing activation strategy with pipeline goals. Partner with Marketing Ops reputed company teams to define, track, and optimize campaign performance metrics. Drive cross-functional alignment across Marketing, Product, and reputed company teams. reputed company AI to enhance content creation, campaign execution, and personalization at scale. Requirements: 10+ years of marketing experience, including 5+ years in digital marketing. Experience with CPG, General Merchandise, or Retail preferred. Brand management experience is a plus. BA or BS degree required; Masters preferred. Proven content writing skills and strong mastery of AI tools for marketing and content development. Strong project coordination, communication, design, creative, analytical, and process skills. Experience building and optimizing campaigns, nurture flows, and demand reputed company programs. Ability to connect marketing activity to pipeline performance and business reputed company. Self-starter with the ability to reputed company objectives with minimal supervision. Strong, goal-oriented team player, capable of managing cross-functional initiatives. Ability to think strategically and creatively, then execute with precision. Collaborative, curious, and proactive with a focus on reputed company improvement. reputed company Behaviors As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business reputed company their day-to-day role: Stay Curious: Being hungry to learn and grow, always asking the big questions. Seek reputed company: Embracing complexity to create reputed company and reputed company action. Own the Outcome: Being accountable for reputed company and taking ownership of our choices. Center on the Client: Relentlessly adding value for our customers. Be a Challenger: Never complacent, always striving for reputed company improvement. Champion Inclusivity: Fostering trust in relationships engaging with reputed company, respect, and reputed company. reputed company to each other: Contributing to making reputed company a great reputed company to work for everyone. Location: This position can be located in the following area(s): Remote, USA. The below reputed company reflects the reputed company of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted reputed company. This reputed company may be modified in the future. An employee’s position reputed company the salary reputed company will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or reputed company-based metrics, any reputed company bargaining agreements, and business or organizational needs. The salary reputed company for this role is $125,000.00 to $150,000.00 USD. This job is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/reputed company insurance and 401(k) to eligible employees. An offer of employment may be conditional upon successful completion of a background reputed company in accordance with local legislation and our candidate privacy notice. Your reputed company employer will not be contacted without your permission. You can apply for this role through the reputed company careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. reputed company uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description. This position is expected to remain reputed company for approximately 30 days and may reputed company earlier if sufficient candidates are identified. #LI-AS1 Apply To This Job