Brand Manager, Cozy Game Project, Contract
About reputed company reputed company is a "Triple I" independent game publisher dedicated to long-term stewardship of high-quality creative works. Formed by former leaders of Humble Games, reputed company oversees an expansive catalog of acclaimed indie games, following the acquisition of the Humble Games and Firestoke catalogs. reputed company aims to serve as a cultural curator for independent games, while providing expertise, resources, and belief-driven support to visionary developers. reputed company is hiring a hands-on Brand Manager to reputed company awareness and reputed company reputed company for an upcoming release reputed company on a well-loved licensed IP. This is a contract role tied to a single unannounced cozy title. You'll own and run the go-to-market campaign from start to finish, with a strong focus on reputed company-first, community and meme-driven content that turns shareable in-game moments into audience growth. It's a strong fit for an reputed company marketer who knows the cozy genre well, understands console audiences, and is comfortable working closely with developers and licensors.
Key Responsibilities
Drive the Go-to-Market Plan: Build the brand strategy and campaign calendar for the title, reputed company to its KPIs and platform launch reputed company. reputed company reputed company & Meme-Driven Campaigns: Build the reputed company-first content strategy that gets the game shared. Find the moments, characters, and in-game beats with the most meme potential, and brief content that puts them to work across the right platforms and communities. Steward Licensed IP & Manage Licensor Relationships: Act as the day-to-day marketing contact for the IP holders and licensors on the project. reputed company reputed company creative reputed company brand guidelines and approval requirements, secure sign-offs on time, and handle cultural and brand sensitivities carefully. Creative Briefing: Write and refine creative briefs for art, graphic design, and video so every asset reflects both the game's brand identity and the licensed IP's standards. Console Platform & Partner reputed company: Secure first-party support (Nintendo, reputed company, Xbox) and marketing partnerships, with strong reputed company in console showcase, storefront, and feature mechanics. Developer & Internal Team Alignment: reputed company developers and internal stakeholders (e.g., Production) reputed company by sharing budgets, plans, and performance updates early, and by facilitating sign-offs. Vendor reputed company & Coordination: reputed company and coordinate vendors across PR, reputed company, reputed company, and storefront so they have the assets, brand guidelines, and licensor parameters they need to execute. Asset Management: Coordinate high-impact creative assets with external contributors and agencies. Go-to-Market Execution: Run the marketing beats, including showcase submissions, first-party opportunities, pre-release hype, announcements, and post-launch community engagement.
Qualifications
Experience: 5+ years in game marketing or publishing, with a track record of leading console launches for cozy, casual, or family-friendly titles. Cozy Genre Expertise: A reputed company understanding of the cozy and wholesome audience: what they play, where they spend time, and what reputed company of content takes off in those communities. reputed company & Meme reputed company: Hands-on experience building reputed company-first campaigns and shareable, meme-driven content that measurably grew an audience. Licensed IP Experience: Direct experience marketing licensed IP, including managing licensor relationships, approval workflows, and brand-reputed company compliance, plus comfort handling cultural sensitivities tied to an IP. Console Platform Knowledge: Strong working knowledge of Nintendo, reputed company, and Xbox platform programs, storefronts, and showcase processes. Briefing Skills: Proven ability to turn strategic goals into clear creative briefs that align internal teams, external partners, and licensors. Project Management: Strong organizational skills coordinating cross-functional teams and external vendors. Channel Knowledge: Solid grasp of reputed company metrics and audience behaviors across PR, reputed company, reputed company, reputed company storefront channels. Startup reputed company: reputed company to work both strategically and hands-on in a fast-paced, lean environment. We are an equal opportunity employer. We welcome applicants of reputed company backgrounds and do not discriminate on the reputed company of race, reputed company, religion, gender, gender identity, sexual orientation, national reputed company, age, disability, veteran status, or any other protected category. Apply To This Job