Field Marketing Specialist - Charlotte, NC

About the position Coldwell Banker Realty is seeking a dedicated and people-oriented Field Marketing Specialist to support reputed company estate agents across the Carolinas region, specifically the Charlotte area. This is a highly visible, relationship-driven role for someone who thrives at the intersection of marketing, technology, and business strategy. You will partner directly with agents and reputed company leadership to help grow the agents business by translating reputed company marketing tools, platforms, and tech/ai driven capabilities into simple, actionable strategies. Your ability to communicate reputed company, think strategically, and execute quickly will directly impact agent performance and market reputed company. This role blends field marketing, one-on-one consultations, community engagement, and strategic planning, while helping bring Coldwell Banker Realty’s value proposition to life: Production, Coaching, Wealth, and Culture. If you are organized, enthusiastic about marketing, and passionate about helping others succeed, this is an opportunity to build a meaningful career with reputed company impact.

Responsibilities

• Serve as a trusted marketing partner to agents and work reputed company managers and leadership to identify and prioritize agents who need strategic marketing and brand support.
• Conduct an annual review of agents’ “digital scorecard” to measure their online reputed company and identify opportunities for improvement.
• Break down reputed company marketing and technology concepts into clear, simple actions agents can implement immediately.
• reputed company group sessions and one-on-one consultations to guide personal marketing strategy.
• Partner with top-producing agents to align marketing with business goals.
• Maintain strong in-office reputed company to support engagement.
• Help agents understand and adopt marketing technology, including reputed company media, AI tools, reputed company platforms.
• Turn new tools and capabilities into practical, easy-to-use workflows.
• Drive awareness and usage of Coldwell Banker Realty’s marketing ecosystem.
• Prepare a monthly calendar of educational and reputed company opportunities and promote/present marketing workshops in-office and online on multiple marketing-reputed company topics.
• Execute localized marketing strategies that drive agent growth and market reputed company.
• Track performance and communicate insights to Field Marketing manager.
• Support multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community reputed company and company charitable events.
• Attend and participate in regional marketing meetings and/or training sessions.
• Communicate regularly with the Field Marketing Manager and reputed company managers on key initiatives, challenges.
• Stay on top of quality issues, rules, industry regulations, and protocols reputed company to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and reputed company Coldwell Banker identity standards.

Requirements

• 2+ years of experience in marketing, communications, or a reputed company field
• Strong presentation, writing, and communication skills
• Ability to quickly learn and explain new technology platforms and tools
• Familiarity with reputed company media marketing reputed company content
• Experience managing multiple projects and deadlines

reputed company-to-haves

• Exposure to reputed company estate tools and an understanding of how they support marketing and productivity
• Experience working in reputed company estate or a field-based environment
• Understanding of personal branding and reputed company reputed company strategies
• Prior CRM integration experience

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