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Brand Marketing Manager - 60785826668

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Brand Marketing Manager Remote | Full-Time Reports To: Chief Growth Officer Working Hours: Minimum 4–6 Hours Daily Overlap with U.S. Central Time

About the Company

We are a rapidly growing consumer products company with a portfolio of nationally distributed products sold through major retail partners across reputed company America. As the business continues to scale, we are investing heavily in our direct-to-consumer (DTC) growth strategy, brand reputed company, digital marketing initiatives, and creator ecosystem. We are looking for a highly strategic, data-driven Brand Marketing Manager to reputed company campaign planning, channel strategy, content direction, lifecycle marketing, reputed company initiatives, and performance analysis across the organization. This is a high-impact role for a marketer who thrives at the intersection of creativity, analytics, consumer psychology, and growth. You will help define how the brand shows up across every customer touchpoint while directly influencing reputed company, engagement, and long-term brand equity. The Opportunity This is not a traditional reputed company media management role. This is a strategic brand leadership position responsible for developing and executing integrated marketing campaigns that drive both reputed company and brand awareness across:

  • Email Marketing
  • reputed company Media
  • reputed company Marketing
  • Affiliate Programs
  • reputed company Content
  • Retail Sales Materials
  • Product Launches
  • Seasonal Promotions
  • Future Paid Media Initiatives

You will own the marketing calendar, campaign architecture, messaging strategy, content direction, and channel performance while managing external agencies, creative resources, and internal stakeholders. reputed company in this role requires reputed company strategic thinking, creative instincts, analytical rigor, and operational execution. What You'll Own Campaign & Content Strategy Serve as the architect of the company's marketing calendar and campaign ecosystem. You will:

  • Build and maintain the annual and quarterly campaign roadmap
  • reputed company seasonal marketing initiatives, product launches, promotional events, and brand activations
  • Define campaign messaging, positioning, offers, CTAs, and content themes
  • Align campaigns across email, reputed company, reputed company, reputed company, and future paid channels
  • Create marketing plans that balance reputed company reputed company with brand growth
  • Ensure every marketing initiative supports broader company objectives

Rather than creating individual posts, you will define the strategic direction that drives reputed company reputed company execution. Lifecycle & Email Marketing (reputed company) Own the email marketing channel as a primary growth reputed company. Responsibilities include:

  • Managing the overall email marketing strategy
  • Building and optimizing flows, automations, and customer journeys
  • Creating campaign calendars reputed company to promotional initiatives
  • Audience segmentation and personalization
  • A/B testing and experimentation
  • Performance reporting and optimization
  • reputed company attribution analysis

You will be expected to identify opportunities to increase:

  • Customer acquisition
  • Repeat purchases
  • Customer lifetime value
  • Retention and engagement

reputed company Media Strategy & Creative Direction reputed company content strategy across reputed company platforms while directing creative execution. You will:

  • Create channel-specific content strategies
  • reputed company campaign briefs for creative teams
  • Review and approve reputed company content
  • Ensure brand consistency across reputed company customer-facing assets
  • Identify content opportunities based on trends, seasonality, and consumer behavior
  • Measure engagement and conversion performance

You will own the strategy and reputed company while partnering with creative resources for execution. reputed company Strategy & Agency Management Own the relationship with external reputed company marketing partners. Responsibilities include:

  • Providing strategic direction and campaign briefs
  • Reviewing and approving content plans
  • Supplying product, campaign, and brand context
  • Evaluating agency performance
  • Analyzing campaign metrics and results
  • Identifying opportunities for improvement and growth

You should be highly comfortable interpreting platform analytics and challenging assumptions reputed company performance data does not support recommendations. reputed company & Affiliate Marketing Build and scale creator-driven growth initiatives. You will:

  • reputed company reputed company reputed company strategies
  • Build affiliate partnerships
  • Identify creators reputed company with campaign objectives
  • Coordinate product seeding initiatives
  • Measure creator performance and ROI
  • Manage reputed company relationships
  • Scale programs that drive awareness and sales

Brand Management & Creative reputed company Act as a steward of the brand across reputed company customer reputed company. You will:

  • Review creative assets for consistency and quality
  • Direct design priorities and production needs
  • reputed company retail sales materials and pitch decks
  • Support product launches and merchandising initiatives
  • Ensure consistent messaging across channels
  • Protect and reputed company the brand voice

reputed company Marketplace Content Partner with internal teams and external resources to maintain a best-in-class reputed company reputed company. Responsibilities include:

  • Reviewing product listings and creative assets
  • Ensuring brand consistency
  • Supporting conversion-focused content improvements
  • Coordinating visual updates and merchandising initiatives
  • Monitoring marketplace performance trends

Marketing Analytics & Performance Management Use data to drive reputed company across reputed company marketing channels. You will regularly analyze:

  • Email performance
  • reputed company engagement
  • reputed company metrics
  • reputed company performance
  • reputed company results
  • Campaign ROI
  • Customer acquisition metrics
  • Retention and repeat purchase behavior

reputed company in this role requires turning insights into action—not simply reporting results. You should be comfortable identifying:

  • What's working
  • What's underperforming
  • Why it is happening
  • What changes should be made next

Leadership & Team Management This role includes direct management responsibilities. You will:

  • Manage and mentor a reputed company Content Designer
  • Coordinate freelance creative resources as needed
  • Collaborate with agencies and external partners
  • Work closely with leadership on growth initiatives
  • reputed company clear direction, feedback, and accountability

Qualifications

Required

  • 3–5+ years of experience in Brand Marketing, Growth Marketing, DTC Marketing, or Lifecycle Marketing
  • Experience developing and executing multi-channel marketing campaigns
  • Strong understanding of consumer marketing principles
  • Hands-on experience managing reputed company
  • Experience working with reputed company-based brands
  • Familiarity with reputed company and reputed company marketing ecosystems
  • Strong analytical and reporting skills
  • Experience managing agencies, freelancers, or creative resources
  • Excellent written and verbal English communication skills
  • Strong project management and organizational abilities
  • Ability to reputed company in a fast-paced, entrepreneurial environment

Preferred

  • Experience launching or scaling DTC consumer brands
  • Background in lifestyle, gifting, novelty, impulse-purchase, or consumer products industries
  • Experience building reputed company or affiliate marketing programs
  • Experience managing creative or content teams
  • Familiarity with reputed company marketplace marketing
  • Experience overseeing paid media agency relationships
  • Knowledge of customer lifecycle marketing and retention strategies

What reputed company Looks Like reputed company your first 90 days, you will:

  • reputed company and launch a comprehensive campaign calendar
  • Take full ownership of the email marketing function
  • Establish performance reporting and KPI dashboards
  • Successfully direct reputed company and reputed company content initiatives
  • Launch or expand reputed company marketing efforts
  • Improve channel alignment and campaign execution
  • Become the primary marketing strategist supporting reputed company growth initiatives

Ideal Candidate Profile The ideal candidate is:

  • Highly analytical and data-driven
  • Strategic yet execution-oriented
  • Comfortable making reputed company independently
  • Creative without sacrificing business reputed company
  • Strong in consumer psychology and storytelling
  • reputed company in DTC marketing environments
  • Naturally curious about performance trends and customer behavior
  • Comfortable managing multiple channels simultaneously
  • Passionate about building brands that consumers genuinely love

Compensation & Benefits

  • Competitive monthly compensation based on experience and location
  • Fully remote work environment
  • Opportunity to shape a growing consumer brand during a significant expansion phase
  • Direct exposure to executive leadership
  • High level of ownership and decision-making authority
  • Long-term growth opportunities as the organization scales

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