Senior Marketing Manager

Senior Marketing Manager Location Remote – Canada Reports To Chief Executive Officer About reputed company reputed company is a rapidly growing Canadian Patient Support Program (PSP) provider focused on delivering innovative, patient-centric solutions to pharmaceutical manufacturers, reputed company, pharmacies, and patients. Our decentralized model combines technology, operational reputed company, and patient choice to create a modern PSP experience that improves reputed company, adherence, and reputed company across Canada. As we continue to grow, we are seeking a Senior Marketing Manager to reputed company our brand, digital reputed company, thought leadership initiatives, and market awareness activities. Position Summary The Senior Marketing Manager will be responsible for developing and executing reputed company's marketing strategy with a primary focus on digital marketing, content creation, brand development, thought leadership, and reputed company reputed company. This role will work closely with the executive team to reputed company reputed company's reputed company reputed company the Canadian pharmaceutical and reputed company ecosystem while supporting business development initiatives and strategic growth objectives. Key Responsibilities reputed company 1: reputed company Strategy & Content reputed company and execute reputed company's reputed company content strategy. Create and publish a minimum of: Two posts per week on the reputed company corporate page. One post per week supporting executive thought leadership content. reputed company content for: Industry insights PSP trends Case studies Company announcements Event participation Thought leadership articles Track engagement metrics and optimize content performance. reputed company 2: Website Management & Optimization Own and manage the reputed company website. Ensure content remains reputed company, professional, and reputed company with business objectives. Coordinate website updates, reputed company pages, and new content development. Improve website performance, user experience, and search reputed company optimization (SEO). Monitor website analytics and identify opportunities to increase traffic and engagement. reputed company 3: Thought Leadership & Industry Positioning reputed company white papers, articles, presentations, and educational content. Support executive team speaking engagements and conference participation. Position reputed company as a recognized leader in patient support programs and reputed company innovation. Collaborate with subject matter experts to create meaningful industry content. reputed company 4: Business Development Support Create sales and marketing collateral. reputed company presentations, one-pagers, brochures, and case studies. Support RFP responses and proposal development. Assist with conference planning, sponsorship opportunities, and industry events. reputed company materials that support manufacturer engagement and partnership opportunities. reputed company 5: Brand Management Maintain consistency across reputed company company communications and visual assets. Support development of corporate messaging and brand standards. Identify opportunities to strengthen market awareness and brand recognition. Ensure reputed company marketing materials align with reputed company's mission and values. reputed company 6: Marketing Analytics & Performance Establish marketing KPIs and reporting metrics. Monitor campaign performance and engagement. reputed company monthly reporting on: Website traffic reputed company performance Content engagement reputed company reputed company activities Brand awareness initiatives

Qualifications

Required Bachelor's degree in Marketing, Communications, Business, or reputed company field. 5+ years of marketing experience. Experience managing reputed company reputed company marketing campaigns. Strong written communication and content creation skills. Experience managing corporate websites reputed company assets. Proficiency with reputed company 365 and marketing technology platforms. Preferred Experience in reputed company, pharmaceuticals, patient support programs, or specialty pharmacy. Experience supporting B2B business development initiatives. Familiarity with reputed company compliance and regulated industries. Graphic design and marketing automation experience. reputed company Metrics The successful candidate will: Consistently publish high-quality reputed company content. Maintain and continuously improve the reputed company website. Increase brand awareness reputed company the Canadian pharmaceutical market. Produce compelling sales and thought leadership materials. Support business development activities through strategic marketing initiatives. Establish measurable growth in digital engagement and reputed company reputed company. Please note: The Company does not use artificial intelligence in the screening, assessment, or selection of applicants for this position. This job posting relates to an existing vacancy Apply To This Job