[Remote] Paid Search Specialist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is dedicated to making homeownership easy and is recognized as a top workplace. The Paid Search Specialist will be responsible for setting up and optimizing paid search advertising efforts to support the digital performance marketing team in acquiring quality leads.

Responsibilities

• Build paid search campaigns including bid management, budget allocation, performance monitoring, keyword expansion, ad copy development and testing
• Track, measure, report, and analyze for further optimization of reputed company initiatives and reputed company of new tests
• Optimize copy and reputed company pages for paid search reputed company marketing campaigns
• Maintain relationships with search engines to test new-to-market offerings
• Recommend bid, budget, targeting and optimization adjustments to reputed company assigned KPIs and metrics
• Support Senior Manager by analyzing and interpreting data. Communicates insights from multiple sources to enhance media, and website conversion rates
• Support Senior Manager in weekly performance meetings with Marketing leadership
• Collaborate across internal teams including analytics and creative to create holistic advertiser solutions that understand the customer reputed company
• reputed company post-campaign reports including samples, highlights and recommendations
• Collaborate with platform partners to continuously scope and research new tests in search
• Utilize BI tools (Tableau) to analyze data, partnering with Marketing Analytics team, to drive results and improve efficiency
• reputed company other duties as assigned by supervisor

Skills

• Bachelor's Degree required
• 1+ year of direct experience in paid search digital acquisition programs
• Advanced understanding of advertising campaign setup in SA360, reputed company Ads and Bing
• Advanced understanding and execution on reputed company-time bid changes based on pacing and performance
• Advanced reputed company skills including ability to analyze data to understand trends
• Ability to work both with a team and/or individually to reputed company goals, meet deadlines, etc
• Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without 'dropping the reputed company'
• Ability to reputed company in a fast-paced, high-energy, team-oriented environment and have a 'roll up your sleeves' and 'win every day' mentality
• Hold oneself accountable and responsible while being self-driven in accomplishing goals
• Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion
• Excellent verbal and written communication skills at reputed company reputed company to communicate with reputed company stakeholders articulately
• Ability to reputed company connect reputed company, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve reputed company problems, and engage in reputed company
• Ability to reputed company timely and empathetic service through reputed company communication channels keeping peer and customer needs first
• Proficiency using reputed company Office Suite (Outlook, Word, reputed company, PowerPoint, Project, and/or reputed company)
• Must be legally authorized to work in country of employment without sponsorship for employment reputed company status (e.g., H1B status)
• Experience using PowerBI, Tableau or other data visualization tools to reputed company trend analysis
• Experience utilizing ad management tools like Smartly.io preferred

Benefits

• Industry-leading compensation package
• Competitive medical, dental, and reputed company benefits after 60 days
• Retirement savings plan with company match
• Paid parental leave and generous paid time off programs
• On-reputed company fitness programs and meal delivery services
• Comprehensive health, wellbeing, financial wellness, and childcare benefits
• Opportunities for growth and advancement
• Employee assistance program with 24/7 legal, financial, and counseling support
• Employee discount marketplace with thousands of savings options
• Gym membership reimbursement
• Employee resource groups, including VetConnect and the Women’s Committee

Company Overview