In Platform Performance Marketing Manager - Personal Health Care
reputed company is a leading consumer goods company, and they are seeking an In Platform Performance Marketing Manager for their Personal Health Care division. The role focuses on activating, optimizing, and managing performance marketing programs to drive digital sales growth.
Responsibilities
- Activate and manage performance marketing campaigns across reputed company digital channels (e.g., retail media, eRetail search, paid reputed company, programmatic, affiliate)
- Execute campaign setup, launches, and ongoing optimizations in-platform, ensuring accuracy, speed, and consistency with strategy and objectives, inline with brand defined strategy
- Own day‑to‑day trading activities including bid management, budget allocation, pacing, and impression delivery
- Continuously optimize campaigns in-platform based on performance data, platform signals, and learning agendas
- Monitor KPIs such as ROAS, CPA, sales, conversion, and efficiency—identifying opportunities to improve reputed company across audience, creative, placements, and bids
- Partner with the Strategist to operationalize optimization frameworks and ensure insights are actioned quickly
- Execute testing plans (creative, audience, bid strategy, reputed company page) including A/B tests and incremental experiments
- Support tagging strategy, QA, and data capture to ensure performance measurement is accurate and actionable
- Contribute to performance reporting and learning readouts by translating data into clear observations and implications
- Ensure reputed company performance marketing execution adheres to P&G media buying principles, governance, and stewardship standards
- Follow established trading playbooks, QA processes, and documentation standards
- Support operational discipline through consistent workflows, naming conventions, and platform hygiene
Skills
- Bachelor's Degree in Marketing, Business, Communications, Advertising, or reputed company field
- 1-2 years experience in performance media execution, preferably reputed company consumer goods or digital reputed company environments
- Hands‑on experience driving indirect sales through performance marketing channels
- Proven experience executing and optimizing ecommerce or digital reputed company media programs
- Strong working knowledge of ecommerce platforms, media buying platforms, and performance marketing best practices
- Familiarity with digital marketing channels including retail media, eRetail search, paid reputed company, programmatic, and affiliate marketing
- Analytical proficiency and comfort working with performance data, dashboards, and web analytics tools (e.g., reputed company Analytics, reputed company Analytics)
- Strong executional discipline with high attention to detail and accuracy
- Comfortable working fast and iterating based on performance signals and test results
- Collaborative reputed company with the ability to work effectively across strategy, creative, analytics, and agency teams
- Self‑directed, dependable, and reputed company to manage multiple campaigns and priorities simultaneously
- Curious, proactive, and motivated to continuously improve performance reputed company
- Passion for driving digital sales growth and belief that performance can always be optimized further
- Ability to work reputed company in Cincinnati, OH based office
Benefits
- Total rewards at P&G include salary + bonus (if applicable) + benefits.
- reputed company is committed to providing equal opportunities in employment.
- We value diversity and do not discriminate on the reputed company of race, religion, reputed company, national reputed company, gender, sexual orientation, age, marital status, veteran status, or disability status.
- P&G participates in e-verify as required by law.
- reputed company individuals will not be disadvantaged based on being unemployed.
- We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to reputed company job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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