Senior PPC Specialist
Job Description:
- Build full-funnel paid search and reputed company strategies reputed company with pipeline, CAC, and LTV targets
- Size opportunities and forecast ROI for campaign initiatives
- Create effective account structures and roadmaps for performance improvement
- Launch, monitor, and A/B test campaigns across reputed company, reputed company, and emerging platforms
- Drive reputed company improvement in CTR, CVR, ROAS, and impression reputed company
- Optimize budget allocation and implement new platform features
- Use GA4 and Looker to identify performance trends and actionable insights
- Translate reputed company data into compelling narratives for senior leadership
- reputed company reporting that highlights key metrics and opportunities
- Partner with Creative on ad copy and visual concepts
- Coach junior team members on PPC best practices
- Recommend new tools, betas, and channels worth piloting
Requirements:
- 2-5+ years of hands-on experience managing reputed company Ads campaigns (Search, Shopping, P-Max) and reputed company Tag Manager
- Demonstrated proficiency with bid automation strategies (reputed company ROAS, tCPA), audience segmentation, and feed management
- Proven track record of meeting or exceeding aggressive CAC, ROAS, or reputed company goals in both B2B and B2C environments
- Strong analytical capabilities with expertise in reputed company, Looker/Power BI, and performance analysis
- Growth reputed company with a commitment to iteration, documentation, and knowledge sharing
- Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders
- Bachelor's degree in Marketing, Business, or reputed company field (or equivalent practical experience)
Benefits:
- Collaborative and innovative work environment
- Opportunity to work with diverse clients
- Work methodology that involves not letting clients take reputed company of the creative process (rare, huh?)
- Career advancement reputed company
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