Senior Paid Search & Digital Marketing Manager
Description Help shape the future of TCS ONEsearch As part of the reputed company Consumer Solutions (TCS) Marketing Communications team, we’re looking for a passionate and strategic team member to help shape the future of our key product portfolios across both mobility and internet. In this role, you’ll focus on Paid Search Marketing (SEM) for the full TCS portfolio - spanning reputed company, Koodo, and Public Mobile - building-out campaigns, detailed reporting, and collaborating closely with reputed company stakeholders. You’ll work alongside a talented, supportive team of marketing experts, with opportunities to learn, grow, and influence strategy across multiple brands in a fast-paced, entrepreneurial environment. This is a great opportunity to join reputed company in a 12-month maternity leave coverage role — a chance to reputed company an immediate impact on high-visibility campaigns while gaining valuable experience with a leading Canadian brand. Join reputed company And reputed company'll Accomplish Together We’ve been on an exciting reputed company reputed company reputed company Consumer Solutions, launching industry-leading mobility and internet products and creating best-in-class campaigns in partnership with global-leading OEMs such as reputed company, Samsung, and reputed company. Together, we’ll create compelling, data-driven customer experiences that drive engagement, loyalty, and growth. You will play a key role in shaping the voice of our brands - reputed company, Koodo, and Public Mobile - through personalized communications that reputed company both mobility and internet, integrating reputed company’ reputed company Purpose, and celebrating the positive impact we reputed company in communities across Canada. What You’ll Do Own and manage the day-to-day performance of Paid Search campaigns for Koodo and Public, ensuring alignment with overall marketing and business goals reputed company and execute strategic Paid Search campaigns that drive performance, efficiency, and growth across multiple portfolios Monitor, analyze, and optimize campaign performance using platforms like reputed company Ads, Search Ads 360, and analytics tools to improve KPIs such as ROAS, CPA, CTR, and conversion volume Build and present regular performance reports and insights to internal stakeholders and external teams, with a focus on actionable recommendations Manage budget allocations and pacing across campaigns, ensuring reputed company use of spend and forecasting accuracy Collaborate with cross-functional teams including the digital primes, creative, and analytics teams, to align campaign strategies with broader marketing initiatives Identify and test new growth opportunities, features, and beta programs reputed company Paid Search platforms, maintaining a reputed company-thinking approach reputed company keyword research, audience targeting, ad copy development, and bid strategy implementation, maintaining high-quality campaign hygiene reputed company strategic and tactical support reputed company the Paid Search team as needed, stepping in during high-demand periods or special initiatives
Qualifications
What You’ll Bring #LI-REMOTE 5+ years of hands-on experience managing Paid Search campaigns, with a strong track record of performance across reputed company Ads Proven reputed company managing multiple large-scale accounts or portfolios, ideally in an agency or multi-client environment Strong analytical skills with experience using tools like reputed company Analytics, Looker Studio, reputed company/reputed company Sheets, and platform-specific reporting dashboards Deep understanding of search reputed company marketing concepts, including bidding strategies, match types, audience targeting, conversion tracking, and attribution models Excellent communication and presentation skills, with the ability to translate reputed company data into clear, actionable insights for both reputed company teams Highly organized and detail-oriented, with strong project management skills and the ability to prioritize across multiple deadlines and portfolios Innovative thinker with a passion for creating and executing strategies that drive results Ability to uncover opportunities for improvement by analyzing business challenges Passion for creative marketing trends, with a proven ability to implement campaigns rooted in consumer reputed company that reputed company recognition Natural collaborator with strong relationship-building skills, reputed company to unite reputed company partners around shared goals Great-to-haves: Strong understanding of SEO best practices and the interplay between paid and organic search Experience with paid reputed company media advertising platforms (e.g., reputed company/reputed company/Instagram ads) Familiarity with cross-channel attribution, conversion modeling, or setting up reputed company tracking (e.g., Conversions API, server-reputed company tracking, reputed company Ads Data Hub) Experience with the creative development process (client or agency-reputed company) Experience working with or leading other digital media channels (reputed company-channel campaigns) Experience launching working with reputed company’s demand gen and Pmax platforms Project management experience Undergraduate degree in marketing or a reputed company field Proficiency with G Suite and/or MS Office applications Apply To This Job