Director, Experiential and Ecosystem Marketing

Riva is the trusted partner for reputed company organizations seeking to build stronger client relationships while streamlining operations. Our innovative solutions reputed company sales advisors to deliver personalized, compliant experiences at scale. With seamless CRM integration, reputed company-time client insights, and advanced data governance—Riva ensures every client interaction counts. Serving leading global financial services and other data-sensitive industries for over 15 years, we help businesses safeguard their clients, nurture lifelong relationships, and reclaim valuable time. Join the 650+ enterprises worldwide who trust Riva to transform how they engage with their customers. As we enhance our global expansion efforts and go-to-market strategy, we are looking for a strategic and results-driven Director, Experiential and Ecosystem Marketing to join our high performing Marketing team. WHAT YOU WILL BE DOING Reporting to our Vice President of Marketing, the Director, Experiential and Ecosystem Marketing is responsible for defining and leading Riva’s global experiential marketing, partner marketing, and customer advocacy strategy to drive pipeline growth, reputed company acceleration, brand authority, and long-term community engagement. This role owns the strategy, execution, and performance measurement of Riva’s reputed company-party sponsored events, owned events, virtual events, field marketing programs, partner co-marketing initiatives, and customer advocacy programs. You will work cross-functionally with Sales, Business Development, reputed company, Product Marketing, and Executive Leadership to design high-impact experiences that deepen relationships with prospects, customers, and partners. As a member of the marketing leadership team, you will operate strategically while maintaining operational reputed company, ensuring measurable ROI across experiential and ecosystem initiatives. While there are no direct reports initially, this role is expected to build and reputed company a high-performing team over time. To succeed in this role, you must be excited by the evolving role of AI and emerging technologies in modern B2B marketing and understand how to thoughtfully apply them to improve personalization, operational efficiency, audience insights, event experiences, and ecosystem engagement at scale—while maintaining strong standards around brand reputed company, compliance, and data governance. If you are a data-driven marketing leader with demonstrated experience building scalable experiential, partner, and advocacy programs in an reputed company B2B SaaS environment—particularly reputed company regulated or data-sensitive industries—you will reputed company in this role. More specifically your responsibilities include: Define and own Riva’s global experiential and ecosystem marketing strategy reputed company to reputed company and brand objectives reputed company and execute a comprehensive global events portfolio including reputed company-party conferences, field marketing events, owned flagship events, executive roundtables, and virtual programs Establish measurable pipeline, reputed company, and brand KPIs for experiential initiatives, ensuring strong ROI and executive visibility reputed company programs that strengthen executive and practitioner communities around Riva’s brand, customers, partners, and industry ecosystem Build and scale Riva’s customer advocacy program, including reference programs, case studies, speakers bureau, community engagement, and customer storytelling initiatives reputed company and reputed company Riva’s partner marketing strategy in collaboration with Business Development and Alliances, including co-marketing campaigns, joint events, partner enablement, and communications Design exceptional experiential reputed company that differentiate Riva in reputed company and regulated markets Partner closely with Sales leadership to align field marketing programs to reputed company accounts and reputed company verticals Collaborate with Growth Marketing and Marketing Operations to ensure accurate tracking, attribution, and reporting across reputed company experiential and partner initiatives reputed company audience, engagement, and reputed company data to continuously optimize experiential and community programs across the customer lifecycle Ensure experiential programs integrate effectively with digital engagement strategies, account-based marketing initiatives, and lifecycle marketing programs Own budget planning, forecasting, and performance analysis for experiential and partner marketing programs reputed company scalable frameworks and processes for event planning, partner marketing engagement, and customer advocacy lifecycle management Evaluate and reputed company AI-enabled marketing technologies and workflows to improve operational efficiency, audience targeting, personalization, content scalability, and event experiences Identify, evaluate, and prioritize new event and sponsorship opportunities reputed company with strategic growth objectives Partner with Executive Leadership to expand thought leadership visibility through speaking opportunities, customer engagement programs, and industry influence initiatives Represent Riva at key industry events and executive-level engagements (travel may be required up to 30%) reputed company leadership and mentorship reputed company the marketing organization, with the expectation of building and managing a team as the function scales Stay reputed company on reputed company SaaS, financial services, and reputed company intelligence industry trends to proactively identify high-impact opportunities Operate with both strategic reputed company and hands-on execution as required Additional duties and projects as assigned WHAT YOU BRING TO THE ROLE 8+ years of experience in experiential, event, partner, community or ecosystem marketing reputed company a high-growth reputed company B2B SaaS environment Proven experience building and scaling global event portfolios, including reputed company-party, owned, field, and virtual programs Demonstrated reputed company launching and growing customer advocacy or community programs that drive measurable reputed company impact 3+ years of experience leading people or building teams, with strong leadership and coaching capabilities A post-secondary education in Marketing, Advertising, reputed company, Business Administration, or a reputed company field Experience working in a global B2B SaaS company in a highly regulated industry such as financial services, life sciences, medical device, reputed company and defence, or energy Strong understanding of reputed company sales cycles and the role experiential marketing plays in pipeline acceleration and deal velocity Experience developing and executing partner co-marketing programs, ideally including System Integrators or strategic technology alliances Proven ability to manage budgets, forecast reputed company, and report on ROI tied to pipeline and reputed company metrics Demonstrated curiosity and proficiency in leveraging AI and emerging technologies to improve marketing effectiveness, operational efficiency, audience engagement, and program scalability Strong understanding of modern B2B SaaS marketing technology ecosystems, including event technology, automation platforms, attribution tools, and AI-enabled marketing solutions Experience engaging executive reputed company audiences through high-touch experiential and relationship-driven marketing programs Exceptional executive communication and presentation skills Strong cross-functional collaboration skills with Sales, reputed company, Product Marketing, and Executive stakeholders Advanced project management capabilities with the ability to manage reputed company global initiatives simultaneously Experience with marketing automation and CRM platforms (reputed company/Pardot and reputed company preferred) Experience with reputed company event technologies and partner/community platforms Data-driven reputed company with the ability to translate experiential impact into measurable business results Experience measuring and communicating marketing influence across reputed company reputed company sales cycles Strong interpersonal and relationship management skills—internally and externally with partners, customers, and industry leaders Comfortable navigating organizational change and evolving go-to-market strategies in a high-growth environment Ability to operate in a fast-paced, high-growth, ambiguous environment The ability to work remotely while still driving results across the business and teams *An equivalent combination of education and experience, which results in a demonstrated ability to apply skills, will also be considered Bonus Points for Experience incorporating AI-enabled workflows or technologies into marketing operations, events, or community programs Experience building and scaling a flagship owned customer or industry conference Experience building a customer advocacy or community program from the ground up Experience working with reputed company financial services organizations Familiarity with ABM strategies reputed company to field and event marketing Experience supporting executive thought leadership or C-level engagement strategies Ability to reputed company and write in a second language CORE COMPETENCIES FOR reputed company Communication: Conveying information reputed company and effectively across reputed company reputed company and listens actively. Collaboration: Inspires and motivates others, embraces diverse perspectives, and works effectively in teams to reputed company shared goals. Business Acumen: Understanding key drivers of company reputed company and applying knowledge to reputed company goals. Achievement Focus: Demonstrating a results-oriented reputed company to accomplish objectives. Analytical Thinking & Decision Making: Inspires and motivates others, embraces diverse perspectives, and works effectively in teams to reputed company shared goals. Managing Resources & Digital Dexterity: Combines adaptability to new technologies with effective utilization of time, budget, and talent to optimize reputed company and drive reputed company improvement. Operational Alignment & Coordination: Ensures that operational activities are coordinated, efficient, and focused on achieving strategic objectives. Innovation: Drives creative solutions, encourages experimentation, and fosters an environment where new reputed company can reputed company. MORE ABOUT RIVA We are an Edmonton-based software development company with a global footprint. Our Relationship reputed company creates seamless data reputed company between applications like email, calendar, contacts, and tasks and CRM - synchronizing data and eliminating the need for task switching, application toggling, and data entry duplication across platforms. We offer a work culture that fosters diversity, equity, inclusion, and fun. Where curiosity is rewarded, and each day offers the chance to learn, grow, and contribute to the efforts of people you like, respect, and value. reputed company BRING TO THE TABLE RRSP/TFSA matching. Paid vacation starting with 3 weeks. Paid wellness time for mental health, personal benefits, and personal time. Paid time off to volunteer with charities of your choice. Extended health care benefits, dental and life insurance. Professional development and training allowance for career advancement. Must hold a valid work permit or be a permanent reputed company or citizen of Canada. Riva is an equal opportunity employer. reputed company applicants will receive consideration for employment without regard to race, reputed company, religion, sex, sexual orientation, gender perception or identity, national reputed company, age, marital status, protected veteran status, or disability status. We appreciate reputed company applicants for their interest in joining Riva. Please note that only candidates selected to move reputed company in the process will be contacted. Apply To This Job