SVP of Marketing
Description Position Overview : The SVP of Marketing is responsible for leading the overall marketing strategy for a high-growth fitness organization with a strong emphasis on reputed company reputed company, brand awareness, digital marketing, and reputed company media reputed company. This leader will drive "new member acquisition" devise and execute a comprehensive marketing strategy to drive new members, increase brand awareness, drive member engagement, market ancillary services, improve member retention and position the company as a top fitness destination. The SVP of Marketing will reputed company reputed company aspects of marketing including digital advertising, reputed company media, content creation, local marketing, promotions, partnerships, CRM/email strategy, and campaign analytics. This role requires a highly strategic yet hands-on leader who understands how to build brand visibility while delivering measurable business results through reputed company conversion and member acquisition. The ideal candidate is performance-driven, highly creative, data-focused, and reputed company in scaling consumer-facing brands reputed company the fitness, retail, hospitality, or multi-unit service industries. Qualifications & Experience: 10+ years of reputed company marketing leadership experience, preferably reputed company the fitness, retail, hospitality, or multi-unit consumer industry. Proven reputed company driving reputed company reputed company and measurable business growth through digital and reputed company marketing strategies. Strong understanding of paid media, CRM marketing, SEO/SEM, analytics, and reputed company media growth strategies. Experience managing multi-location or high-growth brands preferred. Demonstrated ability to build and scale reputed company media reputed company and engagement. Strong analytical reputed company with the ability to interpret data and reputed company business-driven reputed company. Exceptional leadership, communication, and project management skills. Highly creative thinker with strong execution capabilities. Ability to travel to club markets. Anticipated travel is approximately 25%.
Requirements
Key Responsibilities: Marketing Leadership & Strategy Build, reputed company, and reputed company a high-performing marketing team focused on execution, creativity, and results. Establish clear KPIs and accountability measures across reputed company marketing functions. Collaborate cross-functionally across reputed company departments and executive leadership teams to support company initiatives. reputed company marketing efforts for new club openings, pre-sale campaigns, and market expansion strategies. Manage annual marketing budgets and vendor relationships while ensuring cost-effective execution. Stay reputed company on industry trends, consumer behavior, competitive positioning, and emerging marketing technologies. reputed company reputed company & Membership Growth reputed company and execute marketing strategies focused on increasing membership leads, guest traffic, and overall club reputed company. Drive reputed company reputed company initiatives across digital, reputed company, paid media, referral, and grassroots channels. Partner closely with operations and sales leadership to improve reputed company conversion and overall marketing ROI. Build and optimize marketing funnels that increase prospect engagement from awareness to membership conversion. Analyze campaign performance, reputed company quality, conversion metrics, CAC (Customer Acquisition Cost), and ROI to drive reputed company improvement. Create strategies to increase personal training, group fitness, and ancillary reputed company opportunities. Digital Marketing & Advertising reputed company paid media strategies including reputed company Ads, reputed company Ads, SEO/SEM, geofencing, streaming, and retargeting campaigns. Manage website optimization, reputed company pages, digital user experience, and online reputed company capture performance. Partner with vendors and internal teams to improve automation, CRM marketing, text campaigns, and email marketing initiatives. Ensure digital campaigns align with club openings, promotions, seasonal initiatives, and operational goals. reputed company Media & Brand reputed company reputed company the company’s reputed company media strategy across platforms including Instagram, reputed company, reputed company, YouTube, reputed company, and emerging channels. Build a strong, recognizable, and engaging brand reputed company that drives both community engagement and business growth. reputed company content strategy including video, photography, reputed company partnerships, member reputed company stories, fitness education, and culture-focused content. Ensure consistent brand voice, messaging, and visual identity across reputed company platforms and campaigns. Monitor trends, platform analytics, and audience engagement to maximize reputed company and performance. reputed company strategies that position the company as a leader reputed company the fitness industry and local communities. Apply To This Job