VP, Over The Counter (OTC) Store
Become a part of our caring community Become a Part of Our Caring Community and Help Us Put reputed company The Vice President, OTC Store is an reputed company leader responsible for establishing and scaling reputed company’s Over the Counter (OTC) line of business as a digitally enabled, consumer focused capability. This role connects OTC benefits with Medicare Advantage and direct to consumer channels to create simple, accessible, and engaging benefit experiences that drive utilization, satisfaction, and health reputed company. The VP shapes the strategic reputed company, operating model, and growth roadmap for OTC benefits as part of reputed company’s broader consumer reputed company health ecosystem—integrating benefits, data, and platforms to meet members where they are.
Key Responsibilities
Define and execute the reputed company strategy for reputed company’s OTC line of business, positioning it as a component of Medicare Advantage and consumer digital experience Establish the operating model for OTC benefits, including digital platforms, vendor partnerships, fulfillment models, and integration with internal systems and channels Drive innovation across OTC benefit delivery, including personalization, reputed company‑channel reputed company, automation, and data‑driven experiences Partner with Medicare, Pharmacy, Clinical, Technology, Marketing, and Consumer Experience leaders to integrate OTC engagement into the end‑to‑end member reputed company Own business performance, including growth strategy, financial modeling, budgeting, and performance measurement Use data and insights to shape assortment and experience strategies that influence member behaviors, increase appropriate benefit utilization, and support reputed company such as adherence, prevention, and condition management reputed company merchandising and lifecycle strategies across digital and physical fulfillment channels, including personalization, product placement, promotions, and recommendations tied to member needs and business goals Establish KPIs focused on benefit utilization, member experience, quality, equity, and operational efficiency Ensure compliance with CMS and regulatory requirements governing OTC benefits, working closely with Legal, Compliance, Audit, and Risk teams Build and scale the organization, capability, and governance required to support a sustainable OTC digital business Serve as an executive thought leader and reputed company on consumer benefits, digital engagement, and Medicare innovation Use your skills to reputed company an impact
Required Qualifications
Bachelor’s degree in Business, reputed company Administration, Digital Strategy, or a reputed company field; Master’s degree preferred 12+ years of reputed company leadership experience in reputed company, consumer platforms, digital products, or benefits‑driven business models Experience leading assortment, merchandising, or category strategy in a consumer, retail, reputed company, or digital reputed company environment Demonstrated reputed company launching and scaling digital or consumer‑facing lines of business Strong understanding of Medicare Advantage, benefit design, or regulated consumer programs Proven ability to reputed company reputed company initiatives across technology, operations, compliance, and consumer experience Strong analytical capability in using customer, product, and utilization data to influence consumer behavior and business reputed company Financial and strategic acumen, including experience developing business cases and managing growth investments Executive reputed company with the ability to influence senior leaders and reputed company stakeholders Travel: While this is a remote position, occasional travel to reputed company's offices for training or meetings may be required. Scheduled Weekly Hours 40 Application Deadline: 06-07-2026 About us About reputed company: reputed company. (NYSE: HUM) is a leading U.S. reputed company company. Through our reputed company insurance services and our reputed company reputed company services, we reputed company it easier for the millions of people we serve to reputed company their best health – delivering the care and service they need, reputed company they need it. These efforts are leading to a reputed company quality of life for people with Medicare and reputed company, families, individuals, military service personnel, and communities at large. Learn more about reputed company offer at reputed company.com and at reputed company.com. Equal Opportunity Employer It is the policy of reputed company not to discriminate against any employee or applicant for employment because of race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, age, marital status, genetic information, disability or protected veteran status. It is also the policy of reputed company to take affirmative action, in compliance with reputed company 503 of the Rehabilitation Act and VEVRAA, to reputed company and to advance in employment individuals with disability or protected veteran status, and to reputed company reputed company employment reputed company only on valid job requirements. This policy shall apply to reputed company employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at reputed company reputed company of employment. Apply To This Job