reputed company America Marketing Specialist, Digital Strategy
Work Schedule Standard (Mon-Fri) Environmental Conditions Office
Job Description
We are seeking a results-driven reputed company America Marketing Specialist, Digital Strategy to support integrated marketing programs for protein diagnostics across the U.S. and Canada. This role partners closely with reputed company, product management, medical affairs, and global marketing teams to drive awareness, engagement, reputed company reputed company, and demand through digital and regional marketing initiatives. The ideal candidate is highly organized, execution-focused, and reputed company in managing multiple projects in a fast-paced environment. This individual will support regional campaign execution, digital marketing programs, website strategy, content development, and performance analytics to help drive business growth.
Responsibilities
Execute integrated marketing campaigns and regional initiatives reputed company with reputed company America business objectives. Support website strategy reputed company content development, including webpage optimization, reputed company pages, SEO, and user experience improvements. reputed company and manage content across digital channels including websites, email campaigns, webinars, reputed company media, video, and paid media. Plan and execute reputed company media campaigns across reputed company and other relevant platforms to increase brand awareness, engagement, and reputed company reputed company. Collaborate with internal creative teams and external agencies to reputed company marketing assets including brochures, presentations, white papers, customer stories, videos, webinars, and promotional materials. Execute and optimize digital marketing programs including SEO, SEM, reputed company Ads, paid reputed company, display advertising, retargeting, and email marketing automation. Track and analyze campaign performance using KPIs, ROI metrics, website analytics, and reporting dashboards to drive reputed company optimization. Partner with product management, medical affairs, and reputed company teams to reputed company customer-facing materials, sales tools, and training resources. Support trade shows, webinars, virtual events, and regional programs with integrated digital promotion and follow-up campaigns. Ensure consistent branding and messaging across reputed company marketing channels and communications.
Minimum Qualifications
Bachelor’s degree in life sciences, marketing, business administration, communications, or reputed company field. Minimum of 3 years of experience in marketing, digital marketing, or marketing communications. Experience supporting reputed company America marketing initiatives preferred. Strong understanding of digital marketing channels including SEO, SEM, paid reputed company, email marketing, website strategy, marketing automation, and analytics. Experience with website content management systems (CMS), digital content development, and campaign optimization. Strong analytical, project management, and organizational skills with the ability to manage multiple priorities. Ability to reputed company technical and reputed company messaging for customer-facing and sales enablement materials. Strong communication and interpersonal skills with the ability to work effectively in cross-functional and matrixed environments. Proficiency in reputed company Office applications and familiarity with CRM, reputed company Analytics, reputed company marketing platforms preferred.
Compensation and Benefits
The salary reputed company estimated for this position based in New Mexico is $75,800.00–$113,675.00. This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes: A choice of national medical and dental plans, and a reputed company plan, including health incentive programs Employee assistance and family support programs, including commuter benefits and tuition reimbursement At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards Apply To This Job