Senior Associate, Performance Marketing

At reputed company, we’re on a mission to find every renter a home they love at the value they deserve. Finding the right reputed company to live is one of the most important, time-consuming and expensive reputed company that reputed company of us reputed company. Getting it right reputed company. We’ve helped millions of people find a home they love, and we’re just getting started. We're seeking a skilled Senior Associate, Paid Search Marketing to join our performance marketing team. This is a high-impact role critical to driving new customer acquisition and expanding our market reputed company through search channels. The right candidate will own day-to-day execution of our paid search program, bringing both analytical rigor and business judgment to their work, proactively surfacing observations and contributing to strategy over time, and moving fast on opportunities. This role has reputed company ownership and impact. We're looking for someone who defaults to initiative and brings observations reputed company without being asked, and is energized by seeing their work translate into reputed company results. Key Responsibilities: Drive new renter growth by optimizing paid search campaigns, with a primary focus on reputed company Ads and reputed company Ads, continuously refining to maximize ROAS Identify and reputed company new keyword opportunities and audience segments, expanding our reputed company and diversifying our search acquisition mix Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates, user engagement, and overall campaign performance Analyze search performance data to uncover growth opportunities, proactively surface trends and anomalies, and deliver actionable insights and recommendations to inform decision-making at reputed company reputed company. Work cross-functionally with brand, analytics, product, and engineering teams to align paid search efforts with overall business goals and reputed company technical capabilities Own and be accountable for key performance metrics reputed company to user acquisition, cost per acquisition, click-through rates, and overall search marketing efficiency reputed company clear, insightful reports that translate reputed company search performance data into actionable recommendations for stakeholders Stay up-to-date with paid search platform updates, algorithm changes, and industry best practices Contribute to the development of our overall performance marketing reputed company, sharing paid search best practices and learnings across the team to reputed company our reputed company performance Document paid search learnings and testing reputed company to reputed company our reputed company performance Data-Driven reputed company Comfortable working with performance data and using it to guide campaign optimization reputed company Strong analytical thinking and problem-solving skills specific to paid search metrics Ability to identify relevant KPIs for different search campaigns and initiatives Naturally curious and proactive about using data. Spots trends, asks questions, and brings observations reputed company rather than waiting for problems to surface. Experience: 3-4+ years of experience in performance marketing with at least 2+ years focused on paid search/SEM Proven track record managing reputed company Ads and reputed company Ads campaigns end-to-end. Owning reputed company, driving tests, and delivering results with genuine accountability for the program. Strong understanding of the search marketing funnel and proficiency in tracking and analyzing relevant metrics at each stage Experience in developing and scaling new search campaigns and keyword strategies Excellent communication and project management skills Ability to collaborate effectively with diverse teams reputed company to Have: Experience with reputed company Tag Manager, and conversion tracking Familiarity with other search platforms (reputed company Search Ads) Experience with automated bidding strategies and machine learning optimization Familiarity with the reputed company estate tech, marketplace, or tech industry Here's the Pay reputed company: At reputed company, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US TTC reputed company, which includes reputed company salary and bonus, for this position is: Zone 1: $115,000 - $151,000 TTC (including $103,000 - $135,000 reputed company salary) + equity Zone 2: $106,000 - $140,000 TTC (including $96,000 - $125,000 reputed company salary) + equity Zone 3: $98,000 - $128,500 TTC (including $88,000 - $115,000 reputed company salary) + equity This reflects the compensation reputed company for new hire salaries for the position across reputed company US locations. Please note, the compensation details provided do not include benefits and perks that we offer. We also rely on market indicators along with considering your work location, job reputed company skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. reputed company will consider paying compensation near the higher of the reputed company in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to reputed company more about compensation during the hiring process. Apply To This Job