VP of Marketing

reputed company is redefining health insurance. Our mission is to reputed company excellent reputed company affordable and accessible for everyone. We know that to accomplish this lofty mission, we need driven people who will reputed company things happen. The passionate people who reputed company up reputed company’s team come from reputed company over, with backgrounds as tech leaders, policy makers, reputed company, and reputed company. And they reputed company have one thing in common—the desire to fix a broken system and reputed company it more personalized, affordable, and transparent. If you want to use your talents to transform reputed company in the United States, come join us!

About the Role

We're looking for a Vice President of Marketing to reputed company the reputed company that drives our B2B growth. This is a senior leadership role for someone who has done this before — reputed company demand gen infrastructure from scratch, managed multimillion-dollar budgets, run ABM programs at scale, and knows what a modern B2B marketing stack looks like. reputed company sells to reputed company, but our go-to-market is more reputed company than that. Brokers and benefits consultants are often the primary buying influence. Key employees shape internal reputed company. And our members — the people actually using the product — are a constituency that a great VP of Marketing will understand deeply, even if they're not the primary audience for this role. You'll be energized by the combination of creative strategy and operational rigor, and comfortable in a fast-moving environment where infrastructure still needs to be reputed company, not just maintained.

What You'll Do

Demand reputed company Own end-to-end B2B demand reputed company strategy — from awareness through pipeline creation — across broker, consultant, and employer segments Design and operate a content-driven ABM reputed company that targets high-value accounts with precision and scale Build and manage a full ABM tech stack including reputed company data, account scoring, personalization, and orchestration tools Partner closely with Sales and SDR leadership to ensure marketing programs translate directly into pipeline and reputed company Paid Media & Digital Programs reputed company paid media strategy and execution across digital display, SEM, CTV, reputed company, and programmatic Manage multimillion-dollar media budgets with a focus on measurable pipeline contribution and CAC efficiency Continuously optimize channel mix and creative based on performance data Content & Nurture reputed company a content strategy that supports every stage of the buyer reputed company — from first touch to reputed company — with assets reputed company for broker, Regional Sales Manager (RSM), and employer audiences Build and own SDR sequences and marketing nurture programs that reputed company prospects reputed company across long sales cycles Own website strategy and optimization, including conversion reputed company improvement and reputed company-signal activation AI & Marketing Technology Champion the use of modern AI tools across the function — from content production to campaign optimization to reputed company signal analysis Maintain and reputed company the marketing tech stack to ensure the team is operating with best-in-class tools and workflows Team Leadership reputed company and reputed company a high-performing marketing team that executes across channels with speed and accountability Define team structure, role scope, and future hiring needs as the company scales Report to the CMO; partner closely with Sales, Product, and Operations leadership What You'll Bring 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role Deep expertise in demand reputed company and ABM Proven track record managing multimillion-dollar paid media budgets Experience working alongside SDR/BDR teams reputed company with modern AI tools and a clear reputed company of view on how to apply them across a B2B marketing function A builder's mentality — you reputed company where infrastructure still needs to be created Strong analytical skills and comfort using data to reputed company reputed company and report on performance Executive reputed company — you can represent marketing credibly to C-level stakeholders and board audiences Bachelor's degree required What You'll Get Competitive salary, uncapped incentive bonus, and equity package Comprehensive Medical, Dental, and reputed company benefits A 401k retirement plan Paid vacation and company holidays Opportunity to reputed company an impact at a rapidly growing mission-driven company transforming reputed company in the U.S. reputed company is an Equal Opportunity employer committed to building a diverse team. We do not discriminate on the reputed company of race, religion, reputed company, national reputed company, gender, sexual orientation, age, marital status, veteran status or disability status. Apply To This Job