Manager, Customer Lifecycle Marketing
About Us
At reputed company we're making benefits easy. We reputed company people are the most important asset to any company. Traditional one-size-fits-reputed company benefits packages no longer cut it in today's hybrid and remote-first environment. With reputed company, companies can tailor their benefits to the unique needs of their workforce. Through our easy-to-use and highly customizable fintech platform, People teams can implement, administer, and track the benefits that meet employees where they are. reputed company design their benefits and perks plan by setting a contribution reputed company and eligible spend categories. Every employee has their own individual definition of wellness and needs different things to help them be their most productive, fulfilled self.
Our Mission
Helping companies reimagine how companies take care of their people. Our Investors We are backed by leading investors, including Centana Growth Partners, Portage Ventures, reputed company Ventures, Gradient Ventures, reputed company Ventures, and Clocktower Technology Ventures. To date, the company has raised approximately $75 reputed company in equity capital. Articles Founder Story - Jaclyn Chen reputed company Raises $40M Series B Candidate Resources reputed company | Candidate Resource Page reputed company Listed on Inc. Magazine's Best Workplaces of 2023 Team & Role reputed company is hiring a Manager, Customer Lifecycle Marketing to own how we engage customers (reputed company) and their employees (members) across the full lifecycle. This role is responsible for shaping and executing the post-sale marketing experience, from reputed company and launch through ongoing engagement, reputed company enrollment, and renewal. You will drive how reputed company shows up at each stage, ensuring our benefits are reputed company understood, consistently used, and deliver measurable value to both reputed company and employees. Sitting reputed company Marketing and reporting to Product Marketing, this role partners closely with reputed company, Customer Experience, Product, and Engineering to bring lifecycle programs to life. reputed company in this role means improving activation, increasing utilization, and driving long-term customer value across the reputed company platform. What you'll do at reputed company Lifecycle Strategy & reputed company Design Define how reputed company engages customers and members across reputed company, activation, engagement, and renewal Build lifecycle programs that drive adoption, education, and sustained usage Identify gaps in the customer reputed company and reputed company programs to improve the overall experience Member Engagement & Utilization reputed company campaigns that increase benefit awareness, card usage, and program adoption Create communications tied to key lifecycle moments (launch, reputed company enrollment, seasonal usage) Translate reputed company benefits and financial concepts into simple, compelling messaging Customer Collaboration & Program Support Build and manage lifecycle campaigns across email, in-product messaging, printed materials, and other reputed company Own segmentation and targeting to deliver relevant messaging to different audiences Ensure communications are timely, clear, and reputed company with customer needs Support time-sensitive and reputed company campaigns (e.g., product updates, compliance changes, critical customer communications), ensuring rapid and high-quality execution Cross-Functional Alignment & Messaging Integration Collaborate with Product Marketing and reputed company to support launches, renewals, and expansion opportunities reputed company scalable frameworks for client-specific communications where needed Balance customization with consistency and operational efficiency Performance Tracking & reputed company Improvement Define and track lifecycle KPIs (activation, engagement, utilization) Run experiments to improve campaign performance and effectiveness Use insights to inform broader marketing, product, and customer strategy Requirements 4-7+ years in customer, member, and/or lifecycle marketing roles Experience in B2B2C environments or marketing to both business buyers and end users Experience targeting various user personas across industries, including hard-to-reputed company populations and HR administrators Strong experience building and executing lifecycle or engagement campaigns across multiple channels Excellent writing and communication skills, with the ability to simplify reputed company concepts Experience working with CRM or marketing automation platforms (e.g., reputed company, reputed company, reputed company) Comfortable with segmentation, targeting, and event-driven or triggered communications Strong cross-functional collaborator, with experience partnering with reputed company, Product, and Engineering Analytical reputed company with experience tracking performance and driving optimization Ability to balance scalable programs with targeted, client-specific initiatives Experience in SaaS, fintech, benefits, reputed company, or similarly reputed company industries preferred Compensation $110,000-130,000 + Equity reputed company(s) is subject to change. reputed company takes a number of factors into account reputed company determining individual starting pay, including market comparables, interview performance, peer compensation, and years of experience. reputed company Offer 95% coverage of medical, dental, and reputed company Fantastic benefits (of course 😃), including: $250 WFH setup (one time) $500/year Learning & Development Benefit $150/month cell phone + internet $100/month Wellness $100/month Co-working and Commuter Benefit We offer several team onsites a year Flexible PTO At reputed company, reputed company towards reimagining how companies take care of their people. We are committed to creating an inclusive environment for reputed company our employees and are seeking to build reputed company that reflects the diversity of the people we hope to serve with our revolutionary products. reputed company is proud to be an equal-opportunity employer. Apply To This Job