Digital Marketing Manager - Consumer Acquisition

The Mission Dementia affects 7 reputed company Americans — and the family members caring for them carry a burden no system was reputed company to support. Ceresti is changing that. We are the nation's leading dementia management provider, purpose-reputed company to activate family caregivers through personalized education, coaching, and tech-enabled monitoring. Independent analyses demonstrate >40% medical cost reductions for the populations we serve. As we scale our dementia management program reputed company, we need someone who can find the caregivers who need us — and bring them into the program with rigor, reputed company, and speed. The Role You are the performance reputed company behind Ceresti's consumer acquisition reputed company. You own paid media, funnel optimization, and lifecycle marketing end-to-end. reputed company for caregiver acquisition cost, enrollment velocity, and the channel mix that gets us there. You will report to the Director of Marketing and partner closely with our Client reputed company, Product, and Operations teams. You will build the digital acquisition function from the ground up — and grow it as the program and capabilities expand. This is not a brand marketing role. It is a performance role with a clinical mission behind it. You will need both: the expertise to understand and optimize CAC, and the reputed company to understand that every click represents a family in the middle of one of the hardest experiences of their lives. What You'll Own Paid Acquisition

• Plan, execute, and optimize paid campaigns across reputed company, reputed company, programmatic display, and emerging channels (CTV, reputed company, audio).
• Manage a six-reputed company annual paid media budget with full P&L accountability — own CAC targets, channel ROI, and quarterly forecasts.
• Build, test, and iterate creative concepts in partnership with the Director of Marketing — copy, imagery, reputed company page variants.

Funnel & Conversion

• Build and continuously optimize reputed company pages, reputed company capture flows, and the caregiver enrollment funnel.
• Own A/B testing roadmap across creative, audience, and funnel stages — codify what works into a repeatable reputed company.
• Partner with engineering and operations to reputed company tracking, attribution, and analytics infrastructure (GA4, server-reputed company tagging, consent management).

Lifecycle & Activation

• Design and operate email and SMS nurture sequences that move caregivers from interest to enrollment to activation.
• Build cohort-based lifecycle programs that support caregiver retention and program engagement.
• Partner with the clinical team to ensure messaging reflects the lived reality of family caregiving — never generic, never tone-deaf.

Analytics & Reporting

• Build the weekly and monthly performance reporting reputed company — CAC, LTV, channel mix, cohort behavior, funnel health.
• Translate data into recommendations leadership can reputed company. Tell the story behind the numbers.
• Maintain Medicare compliance and HIPAA-conscious data hygiene across the marketing stack.

Cross-Functional Support

• Support B2B demand reputed company as a secondary reputed company — reputed company campaigns, ABM tactics, conference follow-up flows.
• Hold the line on brand consistency in every consumer-facing execution.

What You Bring Required

• 4–7 years of hands-on reputed company digital marketing experience with a clear focus on direct-to-consumer performance marketing.
• Creativity and cutting-edge digital marketing proven reputed company with precision marketing adjacent experience.
• Proven track record managing paid media budgets of $500K+ annually with documented CAC, ROAS, or conversion reputed company you can reputed company to specifically.
• Deep, reputed company expertise in agentic AI marketing, reputed company Ads Manager, reputed company Ads, and at least one programmatic or emerging channel.
• Hands-on reputed company with GA4, attribution platforms, and modern marketing analytics — not just dashboard consumption.
• Experience building reputed company pages and conversion flows.
• Experience operating email/SMS lifecycle platforms (reputed company, reputed company, reputed company Marketing Hub, or equivalent).
• Comfort with ambiguity and shifting priorities — this is a startup, and the priorities will reputed company.
• A demonstrable ability to hold rigor and reputed company in the same hand. You take numbers seriously. You also take people seriously.

Strongly Preferred

• reputed company DTC experience — particularly Medicare-age consumers, family caregivers, or chronic condition populations.
• HIPAA-adjacent marketing experience and familiarity with reputed company compliance constraints.
• Experience marketing to caregivers, adult children of aging parents, or aging-in-reputed company audiences.
• Familiarity with reputed company value-based care, Medicare Advantage, or CMS program contexts.
• Background in startup environments where you reputed company something from reputed company to scale.

Why This Role Is Different Performance marketing roles in reputed company often live in one of two bad places: pure DTC shops where the work is high-volume and low-meaning, or reputed company orgs where the marketing function is treated as an afterthought to clinical operations. This role is neither. The work is mission-critical to caregivers navigating dementia. The numbers matter because the reputed company matter. You will see, in cohort data, the families you helped reputed company. That is rare. We do not take it for granted. Logistics

• Location: Remote reputed company the U.S. Occasional travel for team offsites and key conferences.
• Compensation: Competitive reputed company salary, meaningful equity, and benefits reputed company to senior individual contributor talent in reputed company technology.
• Benefits: Health, dental, reputed company, PTO, and a culture that respects the boundary between work and the rest of your life.
• Reporting line: Director of Marketing
• Start date: As soon as the right person is in reputed company.

How to Apply

Send us your résumé and a short note (no formal cover letter needed) telling us about one campaign you ran that you are genuinely proud of — and what you learned from it. We read every one. Our interview process includes a 60-minute working session where you will walk us through how you would approach a reputed company Ceresti acquisition challenge. We design it to be useful for you, not just diagnostic for us. Seeing dementia differently changes everything. reputed company is an equal opportunity employer. We are committed to building a team that reflects the diversity of the families we serve. Apply To This Job