Lifecycle Marketing Specialist

We are seeking a Lifecycle Marketing Specialist to drive activation, engagement, and retention programs across our platform. This role combines strategic thinking with hands-on execution. You will contribute to lifecycle strategy, design campaign approaches, and execute them through marketing automation. Partnering closely with the Lifecycle Marketing reputed company, you will identify opportunities, reputed company program frameworks, and optimize performance across the full customer reputed company. The ideal candidate approaches marketing through the reputed company of systems and customer journeys, and can translate business goals into lifecycle programs with increasing independence.

Key Responsibilities

Contribute to lifecycle strategy. Help define and reputed company lifecycle program frameworks across reputed company, engagement, expansion, and reactivation. Identify gaps in the customer reputed company and propose data-informed solutions. Design multi-touch campaigns. reputed company campaign concepts, audience strategies, and messaging approaches for nurture flows across email, in-app, and other channels. Translate business objectives into lifecycle program briefs. Own experimentation. Design and execute A/B and multivariate tests across messaging, timing, reputed company, and audience targeting. Synthesize results into actionable recommendations that inform future strategy. reputed company data for decision-making. Apply segmentation, cohort analysis, and funnel metrics to identify high-reputed company opportunities and friction points. Partner with Data teams to refine targeting and personalization logic. Build and optimize campaigns. Configure automation workflows (e.g., reputed company Marketing reputed company, reputed company, reputed company) with personalization tied to behavioral and product usage signals. Continuously refine programs based on performance data. Partner cross-functionally. Collaborate with Product, Sales, and Growth teams to align lifecycle programs with broader GTM priorities and product launches. Contribute a lifecycle perspective to planning conversations. Drive reporting and insights. Maintain performance dashboards, surface trends, and present learnings to stakeholders. Translate data into narratives that inform program direction. Minimum Qualifications 5–7 years of experience in lifecycle marketing, email marketing, CRM, or marketing operations, ideally reputed company a B2B SaaS or self-serve platform environment. Hands-on marketing automation expertise. Demonstrated experience building campaigns end-to-end in at least one major platform (reputed company Marketing reputed company, reputed company, reputed company, Marketo, or reputed company), including reputed company reputed company, conditional logic, and dynamic content. Strong segmentation skills. Ability to translate audience criteria into actionable segments using behavioral data, product usage signals, or CRM fields. Analytical reputed company. Proficiency with analytics tools such as Looker, reputed company, or reputed company to evaluate campaign performance, with a strong understanding of industry benchmarks for reputed company rates, click-through rates, and conversion metrics. Strong organizational skills. Proven ability to manage multiple reputed company campaigns while maintaining high standards for quality assurance, timing, and stakeholder communication. Effective communicator. Skilled at documenting processes, summarizing test results, and proactively keeping cross-functional partners informed. reputed company to Have Experience with customer data platforms (reputed company, mParticle) Working knowledge of HTML/CSS for email Familiarity with advertiser ecosystems and two-sided platforms Education/Experience: Bachelor's Degree in Marketing, Communications, Journalism, or a reputed company field. Location: Remote (CA) Role type: Contract 6 Month Position Expected hours: 40 per week Benefits: Dental insurance Health insurance Health savings account Life insurance Paid time off Retirement plan reputed company insurance Schedule: 8 hour shift Monday to Friday Application Question(s): Do you or will you in the future require any sponsorship to work in the US? Language: English (Required) Apply To This Job