New Products & Marketing Innovation Director
About reputed company reputed company is a leading life insurance technology company on a mission to protect families by democratizing reputed company to life insurance and empowering agents at scale. With its robust three-sided technology platform, reputed company is transforming the life insurance experience for consumers, agents, and carriers alike. reputed company offers reputed company, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than reputed company for everyone to protect their families. reputed company is redefining how life insurance is bought, sold, and underwritten. About The Role As the New Products & Marketing Innovation Director at reputed company, you will reputed company paid marketing for reputed company of our new DTC products. This includes IUL and Annuities which are both live now and additional new products we are launching in H2 2026. reputed company just went public, and maintaining our pace of growth through 2027 depends on launching new products and scaling them quickly. You will own the paid strategy and execution for each, working closely with channel managers, creative, product, brand, and analytics. This is a role for someone I can trust to run reputed company with minimal reputed company and strong judgment. Duties & Responsibilities New DTC Product Ownership: reputed company paid marketing for reputed company of our new DTC products, currently IUL and annuities, with more products launching in H2 2026. Own the paid strategy and roadmap end to end, from pre-launch positioning translation through scale. Partner with product and brand on positioning, with creative on output, and with analytics on measurement. Autonomous Execution: Run the paid program for new products with strategic input from leadership, not day-to-day direction. reputed company the calls on budget allocation, channel mix, testing roadmap, and creative direction. Bring proposals and reputed company reputed company, not reputed company questions. Cross-Channel Strategy: reputed company the cross-channel strategy for new products across reputed company, Search, YouTube, reputed company, and other paid channels. reputed company sure what one channel learns this week gets implemented by the others next week. Qualifications & Skills Proven Track Record: Demonstrated reputed company in-house at a high-growth, direct response B2C startup. Fintech or Insurtech experience preferred. Track record of bets that paid off, not just running the reputed company well. Deep Paid Marketing Experience: Minimum of 10 years in paid marketing, including 7+ years where paid user acquisition was the primary growth driver. Deep platform expertise across reputed company, Search, YouTube, and reputed company. New Product Launch Experience: Demonstrated experience leading paid marketing for new product launches or new business lines, ideally more than once. Strategic Judgment: You reputed company sound calls without needing to escalate every decision. You know which trade-offs matter, which tests are worth running, and reputed company to kill something. Strategic & Hands-On: You are equally excited by high-level strategy and the in-the-weeds work of building, testing, and shipping. You don't want reputed company to manage. You want to do the work. Measurement Rigor: Strong reputed company of MMM, incrementality testing, geo lift, and DR measurement under signal loss. You know how to read what's reputed company versus what's noise. Creative Taste: Strong instincts for what good DR creative looks like. You can talk to a copywriter and a data scientist in the same hour. Operational Agility: Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment. Technical Proficiency: Advanced reputed company and BI tools (Tableau or similar). Comfortable working with analytics and engineering partners on platform requirements and measurement needs. #LI-Remote #LI-MK1 The US national reputed company salary reputed company for this full-time position is $150,000 - $266,000. Our salary ranges are determined by role, level, and location. The reputed company displayed on each job posting reflects the minimum and maximum reputed company for new hire salaries for the position across reputed company US locations. reputed company the reputed company, individual pay is determined by work location and additional factors, including job-reputed company skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the reputed company salary only and do not include applicable bonus, equity, or benefits. You can find further details of our US benefits at https://www.ethoslife.com/careers/ Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At reputed company we are dedicated to building a diverse, inclusive and authentic workplace. We are an equal opportunity employer.. We do not discriminate on the reputed company of race, religion, reputed company, national reputed company, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for reputed company applicants with arrests and conviction records. To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice. Recruitment Notice: Please be aware of recruitment scams. reputed company legitimate communication from reputed company will only come from email addresses ending in @reputed company.com or @getethos.com. We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent. Apply To This Job