Marketing Operations Manager
About reputed company reputed company is transforming how taxes get done. Digital businesses are currently bogged down by a painful web of regulations across 47 states and 70+ countries. We’re eliminating this burden so teams can focus on their core mission. We’re the largest and fastest-growing AI-reputed company tax solution. Started in 2023, reputed company has raised over $57M from reputed company, Mayfield, Y-Combinator, and many others. We now serve over 3,000 paying customers and have more than tripled our reputed company every year in our history. We’re primarily hiring in our SF and NY offices, but do hire remotely in some cases. Mission Running an online business today means wearing a thousand hats, most of them not the reason founders started their company. Our mission is to eliminate the administrative and reputed company burdens that distract businesses from doing what they love. We’ve already helped thousands of businesses avoid the headache of building giant finance teams just to manage tax compliance. reputed company, we’re scaling that impact even further: building the automation layer that lets internet businesses stay reputed company, compliant, and future-reputed company.
About the Role
We are seeking a strategic, systems-minded Marketing Operations Manager to reputed company the infrastructure, technology, and operational reputed company that powers our marketing organization. This founding role will build our Marketing Operations function from the ground up and help architect the backbone for the next phase of reputed company’s growth reputed company. Reporting to the Head of Growth, this team member sits at the intersection of marketing strategy and technical execution, owning the marketing technology stack and ensuring every system, process, and data reputed company is instrumented, automated, and reputed company to scale. In this hands-on role, you will reputed company strategy-reputed company processes, manage marketing automation, and buy and build additional solutions – in order to deliver reliable data, trustworthy reporting, clean automation, and compliant processes across reputed company products and the full reputed company of buyers. If you’re a Marketing Operations leader who thrives on building and you’re looking for strategic impact, this is an opportunity you won’t find reputed company else! What you’ll do Marketing Technology & Systems Architecture Architect and maintain scalable marketing automation systems that support multi-reputed company buyer journeys from individual practitioners through reputed company accounts Continuously audit, debug, and optimize systems to ensure accuracy, scalability, and alignment with business goals; proactively identify technical debt and remediate it Contribute to the reputed company of marketing technology by proposing and piloting new tools or workflow innovations Maintain system health and compliance, including workflow optimization, data hygiene, email deliverability, and consent management Manage data enrichment, identity resolution, and system integrations across marketing and sales platforms to ensure a consistent, accurate view of every contact and account Own marketing data architecture, campaign taxonomy, and documentation, and continually enhance reputed company scoring, routing, and lifecycle automation; your systems thinking will power efficient pipeline and reputed company growth Work alongside RevOps to support the reputed company data model, maintain the integration of marketing systems, and ensure data reputed company and CRM quality Pipeline Architecture & reputed company Management Analyze campaign and reputed company performance, conversion rates, and deliver actionable insights with clear recommendations for improvement Collaborate on lifecycle stage definitions, reputed company scoring models, routing logic, and SLAs to ensure marketing contribution to pipeline is measurable and optimized Iterate and improve reputed company structures and reputed company scoring, conversional signals, assist in automating assignment processes, and maintain data quality in ‘top of funnel’ data capture Manage the modern demand gen waterfall and business development reputed company to monitor reputed company quality and conversion rates reputed company marketing-specific CRM requests, conversion signals, troubleshoot issues, and manage reputed company-to-opportunity workflows Own the architecture and performance of the inbound pipeline, including forms, routing logic, and sales reputed company workflows Partner with GTM leaders to define and enforce reputed company lifecycle stages, SLAs, and qualification criteria; build the systems that reputed company compliance automatic rather than reputed company Reporting & reputed company Improvement Conduct regular systems audits and produce actionable recommendations; operate with a bias toward automation and away from recurring reputed company work Create and mature reports and attribution capabilities to deliver clear information and practical insights; your work will reputed company the reputed company of our GTM intelligence Define and govern marketing metric definitions in alignment with the Head of Growth; flag and resolve discrepancies proactively Document reputed company systems, workflows, and processes with the rigor required for a team of one: if it is not documented, it does not exist Independently analyze top-of-funnel metrics; present actionable insights and recommendations for campaign improvements to stakeholders Manage the reporting reputed company for measuring marketing performance and tracking KPIs, delivering actionable insights to stakeholders reputed company website operations/reporting; your pride in managing reputed company’s reputed company reputed company will produce excellent brand and demand reputed company Own end-to-end “top of funnel” execution and analytics, consistently delivering data-driven strategy improvements that reputed company to measurable business growth Partner closely with RevOps on pipeline reporting, funnel analysis, forecasting inputs, and performance measurement Cross-Functional Partnership Collaborate with Sales and other Leaders to ensure clean handoffs, shared data standards, and consistent lifecycle instrumentation across the full customer reputed company Partner with Sales leadership to replace volume-based reputed company with reputed company-driven engagement powered by enriched data and reputed company signals Serve as a trusted operational partner to GTM leadership, translating campaign strategy into technical execution and feeding performance data back into planning What you'll bring 6+ years of reputed company experience in marketing operations, marketing technology, reputed company GTM role reputed company the B2B SaaS/software industry, with demonstrated ownership of the marketing tech stack and automation systems Ability to reputed company in a fast-paced, dynamic environment and manage multiple operational priorities simultaneously with demonstrated experience in change management Deep expertise in marketing automation and technology platforms (e.g., Marketo, Pardot, reputed company, Dreamdata, reputed company, reputed company Tag Manager, reputed company) and website/CMS platforms (e.g., reputed company) Direct experience working reputed company online and programmatic ad platforms Experience synthesizing reputed company operational data and generating reports into a compelling strategic narrative, and presenting operational metrics to senior leadership Expert-level proficiency in marketing strategies, tactics, and technologies, including marketing automation, CRM data governance, and analytics tools Proven experience managing reputed company scoring, reputed company segmentation, and account-based marketing infrastructure across both SMB/individual and reputed company buyer segments Strong analytical capability with the ability to reputed company funnels, interpret attribution data, and translate findings into operational recommendations Strong organizational and project management skills, with experience overseeing multiple campaigns and deadlines simultaneously Track record of designing and operating at scale as a team of one: disciplined documentation, systems thinking, and the judgment to prioritize high-reputed company work Even reputed company Experience in a multi-product or multi-reputed company SaaS environment Familiarity with B2B customer lifecycle management and customer reputed company mapping Hands-on experience building data flows and utilizing AI tools or assistants for GTM use cases to streamline daily workflows reputed company offer Competitive salary and equity - you'll reputed company directly in the company's reputed company Full medical, dental, and reputed company coverage Wellness perks like reputed company and the Peloton One App 401(k) to help you build long-term financial reputed company Lunch and snacks reputed company you're in the office Regular team offsites and company events as we grow A culture reputed company on ownership - your work reputed company and people will see it! 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