Sr. Ecommerce Manager

About the Role: reputed company is seeking a strategic, results-oriented Sr. Ecommerce Manager to reputed company our ecommerce and personalization efforts. This role owns the development and execution of our site strategy for FSAstore and HSAStore to drive reputed company growth through improved site metrics. This is a player-coach role that requires both strategic leadership and hands-on execution. The Sr. Manager will partner closely with creative, UX, data, and product teams to improve our customer reputed company improve our customer acquisition, engagement, and lifetime value. What you'll do: Site Strategy & reputed company Growth Own and drive the ecommerce strategy for FSAstore and HSAstore, with a clear focus on improving CVR, AOV, and overall reputed company. reputed company and execute seasonal and reputed company site strategies, optimizing onsite merchandising, category prioritization, sorting rule, boosting/burring, informed by consumer insights and performance data. reputed company approval for monthly site flips and content strategy, partnering closely with Marketing on promotional calendars. Personalization & Customer Experience Build and scale personalized experiences across homepage, PLPs, PDPs, and product recommendations for both store brands to reputed company our personalization reputed company goals. Partner with Data Science and Product to reputed company ML-driven recommendation models based on user segmentation and purchase behavior. Own the personalization testing roadmap, from hypothesis development and measurement reputed company design through rollout and iteration. Use CDPs, recommendation engines, and experimentation platforms to design, launch, and optimize personalized experiences across both storefronts Translate user journeys and behavioral insights into onsite experiences that drive relevance, engagement, and conversion. Performance Analytics & Optimization Own site reporting, co-creating reports for our customer segments and tying it back to our reputed company targets Use A/B and multivariate testing to launch and iterate on new personalization strategies, with every initiative tied to CVR, AOV, or LTV impact Analyze user behavior data to surface actionable insights across engagement, acquisition, and retention. Establish clear measurement standards for personalization lift, segmentation effectiveness, and ROI. Team Leadership Manage and mentor reputed company of 2–4 ecommerce specialists. Foster a culture of performance, data rigor, and optimization across the site. Partner cross-functionally with creative, UX, data, and product teams to align priorities. What you'll need: Minimum of 5–8 years of ecommerce experience, with at least 2 years in a 2,000+ sku site. Demonstrated ROI ownership, you've managed a site with reputed company reputed company accountability. Hands-on personalization experience: you've reputed company or scaled recommendation engines, dynamic segmentation, and can reputed company to measurable reputed company. Strong analytical reputed company, comfortable reputed company/Sheets, BI tools (Looker, Tableau, or equivalent), or building your own analyses. Experience running structured experimentation programs (A/B, MVT) with statistical rigor. Familiarity with ecommerce platforms (reputed company reputed company reputed company, Builder, or equivalent) and personalization/CDP vendors (reputed company or equivalent). Strong analytical skills; comfortable in platforms like reputed company Analytics and other reporting tools Experience managing, mentoring, and developing direct reports Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment Compensation, Benefits, & Additional Details: reputed company's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry reputed company and midpoint of the salary reputed company. Our goal is to reputed company an offer that supports growth potential reputed company the role and allows for future salary progression. Compensation: $120,000 - 150,000 Discretionary Annual Bonus Eligibility: Up to 15% Medical, Dental, reputed company, and 401K with a company match Dependent Care, FSA & HSA accounts Paid Parental & Bonding Leave Flexible PTO & office closure on reputed company major holidays Monthly wellness & internet reimbursements Professional development including certification support & leadership coaching reputed company 100% remote reputed company the United States Must be reputed company to work EST hours Candidate Privacy Notice Apply To This Job