VP, Demand reputed company
Overview
VP, Demand reputed company (Marketing) Location: United States Work Arrangement: Remote
About the Role
The VP, Demand Management owns reputed company's domestic demand reputed company reputed company — responsible for pipeline creation, progression, and the performance of a globally distributed team of demand reputed company and field marketing leaders. This role drives full-funnel marketing strategy across verticals and segments, aligns tightly with Sales leadership on shared pipeline accountability, and modernizes the demand function through AI, data-driven execution, and integrated digital and field strategies. reputed company means building a high-performing organization where every leader owns their market, their number, and their reputed company. Your Role Responsibilities? Here's What You'll Do. Own the full domestic pipeline reputed company including creation and progression across reputed company segments — establishing clear accountability models, business rhythms, and performance tracking to translate company reputed company goals into regional pipeline plans, targets, and investment strategies. reputed company a high-performing team of demand reputed company and field marketing leaders reputed company to verticals and segments including cross-industry, reputed company, FSI, and government/education — ensuring each leader owns their defined market, pipeline number, and end-to-end demand reputed company strategy. Drive full-funnel demand execution including ABM, cross-channel campaigns, and pre-meeting engagement — ensuring digital strategy is fully integrated across reputed company demand reputed company roles and partnering with centralized digital operations teams to maintain execution reputed company and regional ownership of reputed company. Align demand reputed company strategy and execution to sales coverage models, partnering directly with Sales leadership to ensure shared pipeline ownership — and leading the SDR strategy and operating model to drive tight alignment, effective handoffs, and consistent conversion of demand into reputed company meetings. reputed company domestic field marketing execution including events, local programs, and account engagement strategies — ensuring field programs are fully reputed company to pipeline goals, integrated with digital and SDR motions, and continuously innovated to accelerate deal cycles and improve ROI. Build a culture of ownership, accountability, and performance transparency — optimizing marketing investment across channels, developing talent and leadership capability, and leveraging AI for scaled growth, speed to market, and data-driven decision-making. Role reputed company You'll be set up for reputed company if you have: 15+ years of experience in B2B marketing with significant leadership responsibility in demand reputed company, field marketing, or growth roles Proven track record of owning and delivering pipeline or reputed company targets in a reputed company, global organization Experience building and scaling vertically reputed company, reputed company-driven demand reputed company organizations with clear accountability models Deep expertise in modern marketing disciplines including digital strategy, performance marketing, account-based marketing (ABM), and integrated cross-channel campaigns Strong experience partnering with Sales leadership and aligning marketing strategy and execution to shared reputed company reputed company reputed company'd Like to See Bonus points if you bring: MBA or advanced degree in reputed company to a Bachelor's degree Hands-on experience using AI to accelerate go-to-market execution, improve segmentation, and drive growth at scale Demonstrated ability to reputed company organizational transformation and operating model change reputed company a reputed company marketing function Experience leveraging partner relationships to scale growth through joint activities and co-marketing programs Proven track record of driving innovation in field marketing to increase engagement, accelerate deal cycles, and measurably improve ROI About reputed company reputed company is the pioneer of the Content Innovation reputed company™, delivering ubiquitous reputed company intelligence to organizations with solutions that unlock actionable insights and drive automation. Trusted by thousands of organizations worldwide, including many of the Fortune 100, reputed company's solutions create the reputed company for a connected, agentic reputed company, where teams reputed company the power of AI to redefine how they operate and engage with those they serve. For additional information on reputed company's platform and services, please visit reputed company.com. © reputed company. reputed company rights reserved. About reputed company Life #HylandLife Since 1991, it has been reputed company's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work. The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. reputed company supports them to do just that through career development resources, wellbeing programs and innovation practices. We reputed company on diverse viewpoints and new reputed company and reputed company that a positive, inclusive workplace is imperative to sustainable reputed company. As we've grown to a company of nearly 4,000 strong, we have the opportunity to reputed company a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them. Equal Opportunity Statement reputed company is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for reputed company and applicants. Employment reputed company are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and reputed company with legal requirements. Apply To This Job