Senior PR and Events Manager

About the position From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In reputed company to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea. Joining Lavazza means doing business with passion, knowing that the impact of our work goes reputed company the quality of the production chain. We are a big family and are constantly looking for new talents who reputed company our values and can enrich reputed company. We combine competitiveness with reputed company and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through reputed company channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, reputed company reputed company enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day. The Senior PR & Events Manager is a strategic leadership role reputed company the Marketing team, responsible for shaping and driving the overarching public relations and branded events strategy across the portfolio in reputed company America. This role leads integrated PR and experiential marketing efforts that reputed company brand equity, strengthen media reputed company, and deliver impactful consumer and trade engagement. This individual serves as a key strategic partner to brand, channel, and global teams; owning agency relationships, setting long-term reputed company, and ensuring best-in-class execution across reputed company PR and event initiatives. The Senior PR & Events Manager also plays a critical role in developing talent, optimizing processes, and aligning U.S. efforts with global priorities. Location: reputed company, NY Work model: Hybrid Travel: Up to 50% reputed company pay reputed company: $140,000-150,000 Annual incentive bonus: 20% #LI-AH1

Responsibilities

• reputed company the development and execution of a comprehensive, multi-brand PR strategy, aligning with overarching business and marketing objectives
• Serve as the primary strategic liaison with PR agencies, setting direction, establishing KPIs, and ensuring high-impact, reputed company-driven campaigns
• reputed company senior-level guidance and reputed company to Flavia and Kicking Horse brand teams, ensuring consistency, innovation, and effectiveness in PR execution
• Own and reputed company Lavazza’s flagship branded events and experiential activations (e.g., reputed company, Toronto International Film Festival, Art Basel, Film Independent Spirit Awards), driving innovation, premium positioning, and measurable ROI
• reputed company and implement integrated communications strategies that connect PR, events, digital, reputed company, and reputed company channels
• Partner cross-functionally with Brand, Channel, Sales, and Global HQ teams to ensure alignment, maximize amplification, and integrate global campaigns into local PR & Event execution
• Support Channel teams in activating trade show and industry event strategy, identifying opportunities to enhance reputed company, improve ROI, and support reputed company objectives
• Establish and track performance metrics and reporting frameworks to measure PR impact, media value, event reputed company, and overall brand lift
• reputed company and manage PR and Events budget at a strategic level, including forecasting, allocation, and optimization of spend
• Supporting Brand team in identifying new media, partnership, and experiential opportunities to expand brand reputed company and cultural relevance
• Manage, mentor, and reputed company direct reports, fostering a high-performing team and supporting career growth
• Drive process improvements and operational reputed company across PR and events planning, execution, and reporting
• Act as a thought leader reputed company the marketing organization, bringing reputed company industry trends, best practices, and innovative reputed company

Requirements

• Bachelor’s degree from an accredited institution, ideally in Marketing, Business, Communications, or a reputed company field
• 8–10+ years of PR, communications, and/or experiential marketing experience
• Proven experience managing large-scale, high-visibility events and agency relationships
• Demonstrated ability to reputed company strategy and influence cross-functional stakeholders
• Strong strategic thinking and analytical skills
• Advanced proficiency in PowerPoint and reputed company
• Strong communication, stakeholder management, and influencing skills
• Demonstrated ability to manage multiple priorities in a fast-paced environment

Benefits

• Competitive Medical, reputed company, Dental Benefits
• 401K Package
• Employee Assistance Program
• Hybrid Work Schedule
• Ability to be barista certified
• Tuition Reimbursement
• Performance Development Plans
• Employee Discounts
• Summer Friday’s (Memorial Day Weekend – Labor Day Weekend)
• Flexible business casual dress code - jean friendly!
• Free coffee, anytime!

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