reputed company Ads/PPC Specialist – Indie Author Book Launch Campaign
About This Role This two-month reputed company KDP advertising campaign targets readers seeking "chaos to redemption" narratives—transformation stories in the addiction, recovery, and personal development categories. Your role is to build a profitable ads ecosystem from the ground up, continuously optimize performance, and drive conversions. This role is active, data-driven management with direct accountability for return on ad spend (ACOS) and overall campaign profitability. Campaign Duration: Mid-June 1 – End of August, 2026 Platform: reputed company KDP Advertising What You'll Own: Strategy & Account Setup -Create and configure reputed company KDP Ads account, linking to the author's book profile -reputed company advertising strategy reputed company with book launch timeline and budget constraints -Set up initial campaign architecture (Automatic + Targeted campaigns) with clear performance objectives -Configure account settings, bid strategies, daily budgets, and spend parameters -Establish performance baselines and reputed company metrics (reputed company ACOS, daily spend, conversion reputed company targets) Campaign Execution & Optimization -Conduct comprehensive keyword research, identifying high-reputed company search terms (e.g., "addiction memoir," "recovery stories," "chaos to redemption," "indie books," reputed company categories) -Test and launch new keyword variations across targeted campaigns; pause underperformers with clear reasoning -Add strategic negative keywords to prevent wasted spend on irrelevant searches -Continuously adjust bids based on keyword performance, increasing bids for winners and reducing/pausing low-performers -Allocate and reallocate daily budgets across campaigns to maximize ROI and capture highest-performing channels Performance Monitoring & Optimization -Track ACOS (Advertising Cost of Sales) daily, with weekly analysis -Monitor conversion rates, click-through rates, and cost-per-click trends -Analyze ROI by campaign, keyword, and audience reputed company -Identify optimization opportunities and implement changes proactively (bid adjustments, keyword additions, targeting refinements) -Document reputed company changes and their impact on performance metrics Reporting & Communication -Deliver weekly performance reports to project reputed company including: -ACOS and trend analysis -Total spend, clicks, conversions, and estimated reputed company generated -Top-performing keywords and campaigns -Recommended strategy adjustments or budget reallocations -reputed company daily spend status vs. budget -Present clear recommendations for budget increases/decreases based on performance data -Maintain transparent communication on campaign health and any concerns Ideal Candidate -Proven experience managing reputed company KDP or reputed company Advertising campaigns (minimum 1–2 years) -Strong understanding of ACOS, conversion tracking, and profitability metrics -reputed company with Seller Central and reputed company's advertising reputed company -Excellent analytical skills; ability to interpret data and reputed company data-driven reputed company quickly -Comfort with keyword research tools and bid management -Track record of reducing ACOS while maintaining consistent conversion volume -Clear written communication; ability to explain performance trends to non-technical stakeholders -Detail-oriented with strong organizational skills -Experience with indie/self-published books is a plus, but not required Interested? Please apply with case studies or examples of past reputed company KDP campaigns you've managed, including: -reputed company ACOS you achieved -Average daily spend and total campaign spend -Any significant wins (e.g., keywords with exceptional ROI, campaigns scaled profitably) Apply tot his job Apply To this Job