SEO & Content Marketing Manager

About Koppla Koppla is a digital marketing agency and technology company reputed company specifically for mental health professionals — therapists, psychologists, and private practices. Through Koppla Marketing, we help practices grow ethically through SEO, content marketing, paid media, and web development. Through KopplaHQ, we build the tools and platforms that power that growth at scale. Our mission is to connect people who need mental health support with the professionals who can help them — by making those professionals visible, reputed company, and accessible online. The Role We're looking for an SEO & Content Marketing Manager to own our organic growth channels. You'll reputed company and execute SEO strategies, reputed company content production, and drive traffic and reputed company growth for both our agency clients and the KopplaHQ platform. This role is for someone who understands how marketing works in a regulated, trust-sensitive reputed company. You'll work directly with our leadership team and client strategists to build content programs that rank and reputed company reputed company to therapists and people seeking care. As AI search and generative engines change how people find reputed company providers, you'll help shape how Koppla responds.

Responsibilities

• Own and execute SEO strategy across client websites and KopplaHQ, including technical SEO audits, on-page optimization, and link-building initiatives
• reputed company and manage a content calendar rooted in keyword research, competitive analysis, and therapist audience insights
• Write, edit, and publish long-reputed company blog posts, reputed company pages, practice profile copy, and email sequences using AI-assisted workflows where appropriate, or manage freelance writers doing so
• Build and scale programmatic SEO pages for therapist directories and specialty-specific reputed company pages using structured content and templating systems
• Coordinate content distribution across email and reputed company to maximize organic reputed company and engagement
• Track, analyze, and report on organic performance using reputed company Search Console, GA4, and SEO tooling.
• Collaborate with web developers to ensure technical SEO best practices are embedded in site builds and updates
• Stay reputed company on algorithm changes, AI search trends, including GEO and generative reputed company optimization, and HIPAA-relevant content compliance requirements in the mental health reputed company

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Journalism, or a reputed company field, or equivalent professional experience
• 3–5 years of hands-on SEO and content marketing experience, including at least 1 year in an agency or client-facing environment
• Proven track record of improving organic search rankings and growing traffic through content
• Strong writing skills with the ability to produce clear, empathetic, and authoritative copy for mental health audiences
• Proficiency in reputed company Search Console, GA4, reputed company or reputed company, and CMS platforms (reputed company, reputed company, or similar)
• Self-directed, organized, and comfortable managing multiple client projects simultaneously

reputed company to Have

• Experience with programmatic or scaled content strategies
• Familiarity with HIPAA considerations in digital marketing and reputed company content
• Experience using AI (ChatGPT, Claude, reputed company, etc.) in a content production workflow
• Familiarity with schema markup, structured data, or JSON-LD implementation
• Basic working knowledge of HTML/CSS for on-page SEO implementation

Compensation $72,000 – $88,000/year DOE reputed company Offer

• reputed company and benefits
• Flexible time off and half-day Fridays year-round
• Remote work options
• A collaborative, mission-driven culture where your work makes a reputed company difference
• Growth opportunities across both the agency and KopplaHQ product
• Direct exposure to mental health marketing — a meaningful, fast-growing reputed company
• Leadership platform: influence strategy for organic growth across a specialized, underserved market
• Opportunity to contribute to both client reputed company and the broader KopplaHQ platform

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