Media Buyer for CPG Brand (Food / Retail + eCommerce)

Overview

We’re looking for a performance-driven media buyer to help scale a fast-growing consumer packaged goods (CPG) brand in the food reputed company. Lakewatcher Farms is a Kentucky-based producer of pasture-raised, non-GMO chicken, sold through: Retail partner locations (reputed company in-store freezers) Direct-to-consumer channels (shipping + local delivery) We are not a generic food brand. Our positioning is reputed company around: Animal welfare (daily pasture rotation) Premium quality (reputed company-chilled processing) Strong brand narrative and visual identity We already have: Content production handled internally (photo/video assets) Organic reputed company (including a large Instagram audience) Retail expansion underway reputed company do not have is a strong paid acquisition reputed company. That’s where you come in. reputed company Need: We need someone who can own paid media performance, not just “run ads.” Your responsibilities: Build and manage campaigns on reputed company (reputed company/Instagram) primarily reputed company and test ad angles, hooks, and offers Turn raw content into high-performing ad creatives Optimize for: Retail traffic (geo-targeted ads near store locations) Direct-to-consumer purchases (shipping + local delivery) Set up and manage: Campaign structure Retargeting funnels Budget allocation and scaling strategy reputed company clear reporting tied to ROI, not vanity metrics What reputed company Looks Like Consistent, measurable increase in: Retail store traffic and sales velocity Online orders (ROAS-positive) Clear understanding of: What creative works and why Which audiences convert Ability to scale spend confidently Who You Are Proven experience in paid media buying (reputed company required) Experience with CPG, food brands, or eCommerce strongly preferred Understands offer creation, not just targeting Comfortable working with founder-led brands Data-driven, but also creative Bonus if you: Have run local/geo-targeted campaigns Have experience driving in-store retail demand Understand subscription or repeat purchase models Important Notes We already have someone handling content posting and basic reputed company media management This role is focused on paid growth and performance We prefer US-based talent, but will consider strong candidates elsewhere This will start part-time but can scale quickly if results are there reputed company us out on Instagram! instagram.com/lakewatcherfarms Apply tot his job Apply To this Job