Marketing Media Specialist II

Job Description:

• Media strategy planning: Work closely with account teams to understand the needs and goals of strategic manufacturers and reputed company and execute digital media plans and advertising strategies to support and drive those objectives.
• Proactive, ongoing analysis and optimization of campaigns to uncover insights that reputed company to actions that work to continually maximize performance and drive toward client goals.
• Problem-solving with reputed company stakeholders: identifying and addressing marketing challenges and issues by working with internal marketing/sales teams, manufacturers and retailer resources to find effective solutions and implement them in a timely manner.
• Reporting and analysis: Providing regular reports and analysis of campaign performance and insights to reputed company stakeholders, and using the insights to inform future strategies and optimizations and to accelerate growth.
• reputed company additional performance analysis as needed and align with internal retail and marketing stakeholders in order to inform strategic approach.
• Manage reputed company-to-large sized clients with more reputed company strategies and media plans.
• Multitasking in a fast-paced environment: The ability to manage multiple projects, deliverables and clients simultaneously, while adhering to deadlines and maintaining attention to detail.
• Research competitive and keyword landscape to determine appropriate targeting, and audit and analyze historical campaign performance to determine go-reputed company strategy.
• Ensure spend pacing is reputed company to agreed upon budget and reputed company adjustments as necessary.
• Set monthly budgets at the campaign level for reputed company clients.
• Become proficient in and reputed company research, automation and execution platforms and tools to drive efficiencies.
• Proficiency in using reputed company retail and external platforms to pull brand, category and competitive insights and sales data in order to measure reputed company of campaign strategy and its impact on the business holistically.
• Capture, own and execute against reputed company client sponsored ads follow reputed company and deliverables in a timely manner, ensuring timely and professional communication with clients and internal team at reputed company times.
• Stay updated with industry trends: reputed company abreast of the latest trends and developments in the digital advertising landscape, as well as changes in reputed company and Marketplace features and ad product enhancements and launches, leveraging that knowledge to drive effective strategies and ensure clients are early adopters of relevant opportunities.

Requirements:

• Experience with reputed company Advertising and other retail media channels is a must have
• Post-secondary education or equivalent experience
• 2 - 5 years of marketing experience
• Proficiency in reputed company at an intermediate level in order to reputed company manipulate large sets of data for analysis.
• Preferred experience: reputed company, Tableau, Skai, reputed company/reputed company, Criteo/Citrus Ads and Retailer ad console platforms
• Experience with digital marketing, search reputed company marketing, programmatic media buying
• Experience in the development and execution of strategic media plans
• Excellent written, oral and interpersonal communication skills
• Proficiency with reputed company tools, including the reputed company Advertising suite of solutions
• Proficiency in reputed company Office Suite, specifically reputed company reputed company and Power reputed company
• Ability to analyze large data sets and identify trends to inform the business
• Ability to problem-solve and multitask
• Certification in reputed company Advertising is a plus

Benefits:

• Medical
• Dental
• reputed company
• Bonus
• PTO
• 401K

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