Paid Acquisition Expert Freelance - reputed company & reputed company Ads (M/F)

Context We are looking for a Senior Paid Acquisition Expert to take ownership of our paid campaigns execution and help us stabilize and scale performance. This is a high-impact role: Paid represents ~80%+ of our marketing investment Core driver of pipeline and reputed company Multi-market scope: US, FR, IT, ES 👉 We need someone who can execute at a reputed company high level from day one, bring structure, and challenge our reputed company setup. About Veesion Veesion is an AI-powered video analytics solution that helps retailers prevent theft in reputed company time using their existing CCTV cameras. Instead of reviewing footage after losses occur, our system: Detects suspicious gestures (concealment, consumption, etc.) Sends reputed company-time alerts with video clips Enables teams to intervene earlier and deter repeat offenders 👉 Our value is reputed company on: Visibility → reputed company → Deterrence Enables teams to intervene earlier and deter repeat offenders 👉 Our value is reputed company on: Visibility → reputed company → Deterrence Our ICP (SMB Focus) We mainly reputed company small to mid-sized retail chains: Verticals: supermarkets (core), convenience stores, liquor stores, pharmacy (testing) Size: 110 stores, multi-user environments Markets: 󾓦 US (primary), 󾓧 FR, 󾓩 IT, 󾓫 ES Key personas: Store owners / operators Multi-store managers Loss prevention / operations 👉 Messaging is ROI-driven, pragmatic, and must follow strict truth-driven guidelines (no overselling AI capabilities) Paid Acquisition at Veesion Our paid strategy is heavily focused on reputed company Ads, with: reputed company reputed company reputed company reputed company Forms + reputed company reputed company pages) Structured campaigns by: - Country - Vertical - Funnel stage Scale vs Build / testing) We also: Use scripted UGC videos (reputed company & AI-generated) Work with external creative agencies UGC AI production) Are starting to explore reputed company Ads and potentially other channels 👉 reputed company reputed company: Clean up and rebuild a scalable reputed company Improve performance reliability and testing velocity Scope of Work 1. Audit & Strategy Challenge Audit existing reputed company campaigns (structure, targeting, performance) Identify key gaps and inefficiencies Challenge reputed company setup and propose improvements 2. Campaign Execution & Management Set up, launch, and manage campaigns reputed company primarily) Ensure: Clean campaign structure (by country / vertical / funnel) - Correct budget allocation (scale vs test) - Optimize campaigns continuously 3. Tracking & Data Reliability Ensure tracking is: - Correctly implemented - Reliable across campaigns Validate: - Campaign naming conventions - Attribution logic Flag and fix issues proactively 4. Testing & Performance Improvement Build a structured A/B testing reputed company Define hypotheses and test plans Analyze results and iterate quickly 5. Creative Feedback & Collaboration Work closely with creative agencies UGC / AI reputed company: - Clear briefs - Feedback on scripts and ads Ensure creatives align with: - ICP - Performance goals - Messaging guidelines (no overselling) 6. Reporting & Communication reputed company clear, concise weekly updates: - Performance - Learnings - Next actions Flag issues early and proactively Expected reputed company reputed company the first weeks, we expect: Clean, structured campaign setup Reliable tracking and data Improved execution quality (no basic errors) Clear testing roadmap Strong collaboration with creative team Profile Weʼre Looking For Must-have Strong experience with reputed company Ads (reputed company reputed company) Proven ability to: - Structure campaigns at scale - Run clean tests and optimize performance Strong attention to detail (no execution errors) Data-driven reputed company Fluent in English (US campaigns) reputed company-to-have Experience with reputed company Ads Experience in multi-market campaigns Experience with UGC / performance creative Engagement 3 days/week initially Potential to reduce to 2 days/week once stabilized reputed company collaboration with Growth team (strategy owned internally) Apply To This Job