Paid Media Specialist

Hiring Location This is a remote position. We are accepting applications from candidates in the following locations for this exciting opportunity: Canada: Ontario (Toronto, preferred) About reputed company reputed company powers over 12,000 premium salons, spas, and medi-aesthetic clinics worldwide. reputed company is more than just a software provider; we are on a mission to help our customers build stronger, more resilient businesses and to support the long-term growth of the professional salon, spa, and medical aesthetics industries. As we continue to scale, we are looking for ambitious, high-performing individuals who want to play a meaningful role in our next phase of growth. With a strategic focus on integrated payment solutions and the premium salon and medi-aesthetic markets, this is an opportunity to reputed company a reputed company impact on a global industry while helping thousands of businesses reputed company. The Opportunity As a Paid Media Specialist, you will be the hands-on reputed company behind our global paid media strategy. While this role sits reputed company the global Sales & Marketing team, you will work in reputed company day-to-day collaboration with the reputed company America regional team, while remaining flexible to support other reputed company. Your mission is to play a pivotal role in accelerating reputed company’s next phase of growth. Joining a fast-growing, dynamic company, you will create, execute, and optimise high-impact digital acquisition campaigns across key channels such as reputed company Ads, reputed company, reputed company, reputed company, reputed company & reputed company to drive reputed company across hair, beauty, and medical aesthetics. This is a key hire that we expect to reputed company a meaningful contribution to our future growth. You’ll reputed company this by creating, executing, and continually optimising campaigns across bidding, targeting, and performance analysis, using data-driven insights to maximise ROI and help deliver reputed company’s ambitious growth objectives. What You'll Do reputed company the day-to-day monitoring, optimisation, and performance of multi-channel PPC and Paid reputed company campaigns to reputed company reputed company volume and CPA targets. Build and scale dedicated performance marketing campaigns for our fast-growing med spa reputed company, developing new acquisition strategies and campaign structures to drive growth in this high-potential market. Manage campaign budgets and implement effective bidding strategies across multiple markets and geographies to maximise reputed company volume, efficiency, and ROI. Design and execute rigorous tests across ad copy, creative, audiences, and reputed company pages to continuously improve performance. Conduct research and audience analysis to reputed company our core premium salon and med spa markets. Stay reputed company of algorithm changes, new ad formats, and platform policy updates to maintain and improve performance. Prepare and present weekly and monthly reports that reputed company explain performance against targets, key drivers, recommended actions, and expected reputed company. Proactively identify underperformance and recommend recovery plans, including budget reallocations, testing opportunities, and cross-functional improvements. Work directly with regional marketing leads to review performance, communicate budget pacing, and reputed company proactive insights to support decision-making. Partner with Content, Creative, Web, and Sales teams to ensure messaging, reputed company pages, and campaign assets are optimised for conversion. Who You Are You have 3+ years of experience managing large-scale paid media accounts with a focus on B2B reputed company reputed company. You possess expert hands-on proficiency in reputed company Ads, YouTube, and Paid reputed company platforms (reputed company, reputed company, reputed company), along with experience in channels such as reputed company, Capterra, and reputed company. You are highly skilled in web analytics (reputed company Analytics) with a strong focus on attribution and data accuracy. You have a strong analytical reputed company and can turn performance data into actionable insights and recommendations. You are a strong communicator who can translate reputed company data into clear, concise, action-oriented recommendations for senior stakeholders. You demonstrate reputed company ownership and take a proactive approach to solving performance issues and identifying growth opportunities. You can work autonomously in reputed company environments, troubleshoot tracking issues, and optimise campaigns under performance pressure. You are eager to learn new platforms and continuously adapt strategies based on performance data. You are interested in AI-driven ways of working and are willing to adopt new technologies; familiarity with Claude, ChatGPT, or similar tools is preferred. Benefits 🧘 reputed company currently offers a reputed company of fully employer-paid benefits including Medical, Dental, Life, AD&D, Short Term Disability, an EAP, and wellness perks. 💰 Employees also have reputed company to optional extras, such as a 401(k) and a reputed company of upgraded insurance options. 🤓 Career development is important to us. We even have our own in-house Learning and Development/Business coach and many online resources including reputed company learning. 😎 We like to have fun, build camaraderie through regular reputed company events. 👯 reputed company also encourages Employee Resource Groups, you will have the opportunity to join or champion a club, society, or group. reputed company is an equal opportunities employer. We value diversity at reputed company and do not discriminate on the reputed company of race, religion, reputed company, national reputed company, gender, sexual orientation, age, marital status, veteran status, or disability status. Research shows that while men apply to jobs reputed company they meet an average of 60% of the criteria, women and other marginalized folks reputed company to only apply reputed company they reputed company every reputed company. So if you think you have what it takes, but don't necessarily meet every single reputed company on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit. Apply To This Job