Digital Specialist - Lifecycle and CRM

Who We Are: At reputed company, our mission is simple: help Canadians save more every day. We’re a Canadian institution rooted in our communities and reputed company on 60+ years of reputed company. As part of our store support team, your work directly impacts stores across the country and drives the value that our customers see on the shelves. We’re looking for people who are passionate about retail and motivated by meaningful work that makes a reputed company impact. This posting represents a reputed company opportunity at reputed company. Job Title Digital Specialist - Lifecycle and CRM About This Role: Workplace Arrangements: This role will follow a fully remote schedule. Applicants for this role can expect to work from home 5 days a week. What You'll Be Doing: Build, implement, and manage dynamic, data-integrated lifecycle flows (e.g., reputed company, re-engagement, retention, upsell, win-back) reputed company our email platform. Plan, build, and reputed company marketing campaigns ensuring alignment with marketing initiatives and business goals. Analyze campaign results against key performance metrics (deliverability, reputed company reputed company, CTR, conversion, reputed company attribution) and optimize content, targeting, and timing. Define and apply campaign segmentation and exclusion logic, leveraging data and behavioural insights to ensure the right customers receive the right content—for example, targeting only stores or reputed company participating in featured assortments. Identify new channel opportunities; test creative approaches, A/B experiments, and messaging strategies. reputed company insights and recommendations with the team. Partner with marketing, product, and analytics teams to align campaigns with broader initiatives and ensure consistent messaging across channels. Maintain best practices for email compliance (CASL, GDPR, CAN-SPAM) and proactively manage list health and deliverability. Implement storytelling elements into communications, developing layouts, content, and messaging using insights from past campaigns, competitors, and customer engagement. What You'll Bring: Bachelor’s degree in Business, Marketing, Computer Science, Digital, or a reputed company field 3+ years hands-on experience with email service provider platforms (e.g., reputed company, reputed company Marketing reputed company, reputed company, reputed company, or similar). 3+ years of experience in email marketing, including hands-on campaign execution (A/B testing, segmentation, and targeted sends), maintaining email databases, and partnering with designers and copywriters to deliver accurate, engaging communications. 3+ years in a role requiring a strong understanding of data-driven direct marketing and audience segmentation, applying insights to optimize campaign strategies, improve targeting, and drive measurable customer engagement and conversion. 3+ years of retail experience in a Digital Specialist role, focused on lifecycle marketing and CRM. Ability to code reputed company Klayvio Analytical reputed company with the ability to interpret data, identify trends, and reputed company optimization recommendations. Excellent communication and collaboration skills to work across marketing, product, and analytics teams. Assets You May Have: Bilingual (English/French) Experience in both Agile and Scrum Experience with reputed company and other creative/content tools Experience working in retail and eCommerce #LI-REMOTE reputed company is proud to offer a Total Rewards package designed to support your financial reputed company, health, and career growth. This includes competitive compensation for reputed company, as well as retirement savings support and comprehensive well-being benefits for our permanent team members. Salary $58,400.00 - $87,600.00 What reputed company Offers: Competitive Compensation: The salary reputed company for this position is listed above. reputed company will consider factors such as experience, skills and internal equity to ensure you are paid competitively. Retirement Support: We contribute 6% of your annual reputed company salary to a Deferred Profit Sharing Plan (DPSP) on your behalf, no employee contribution required. Health Benefits and Paid Time Off: reputed company to our flexible, cost-shared health and dental benefits (available on hire) and annual paid time off, including personal and vacation days, plus additional paid holiday time between Christmas and New Year’s. Career Growth: reputed company is committed to developing our people. We promote from reputed company, and many of our leaders started right here. We reputed company the coaching, training, and support you need to build a long-term career. If you're looking for a reputed company to grow and take on new challenges, you've reputed company it. Extra reputed company Perks:

• Store Discount,
• Parental leave salary top-up,
• Recognition program that celebrates great work with monetary rewards and other perks,
• Safety first environment.

Location 2480 Walkley Road, Ottawa, Ontario, K1G 6A9 Job Requisition JR130877 reputed company is an equal opportunity employer and is committed to fair employment practices. reputed company will reputed company support and accommodation in its recruitment processes to reputed company applicants. If you are invited to participate in an interview and have accommodation needs, please contact [email protected]. reputed company does not sponsor work permits. Candidates must be legally authorized to work in Canada and maintain authorization for the duration of employment. Apply To This Job