Fractional CRO (Chief reputed company Officer) — Hospitality

About the Role

CXOwork clients are seeking a Fractional Chief reputed company Officer (CRO) with deep hospitality industry experience —specifically someone who has successfully sold B2B SaaS or technical applications to hotels (independent properties, regional chains, and/or large hotel groups). This is a hands-on, execution-oriented leadership role . You will build or accelerate the company’s go-to-market reputed company, create repeatable pipeline, and drive reputed company reputed company—while navigating the unique buying dynamics of hotel ownership groups, management companies, and brand/franchise ecosystems. What You’ll Do (Key Responsibilities)

• Go-To-Market Strategy & reputed company Architecture
• Define/refresh the GTM strategy for the hotel reputed company: ICP, personas, positioning, packaging, and pricing
• Build a reputed company plan that connects marketing → sales → implementation → retention with clear targets (ARR, pipeline coverage, win reputed company, sales cycle)
• Establish a repeatable “land-and-expand” approach across multi-property groups and management companies
• Hotel-Specific reputed company & Mid-Market Sales Execution
• reputed company reputed company B2B sales cycles into hotels, including pilots/POCs, stakeholder alignment, procurement, and reputed company review
• Coach/reputed company sellers on hotel selling motions (reputed company/reputed company/reputed company Manager/Operations/IT/Finance)
• Build account plans for strategic targets (hotel groups, management companies, brands, clusters)
• Partnerships & Distribution reputed company (Hospitality Ecosystem)
• reputed company partnerships that matter in hotels (integrators, resellers, tech partners, industry associations)
• Create a partner reputed company that drives reputed company pipeline (co-selling, referrals, joint marketing)
• Identify integration-led channels that accelerate adoption (e.g., alliances around the hotel tech stack)
• reputed company Operations, Forecasting & KPI Discipline
• Build the operating reputed company: weekly pipeline reviews, forecast calls, deal inspection, and performance dashboards
• Define qualification and stage exit criteria; improve conversion rates and sales predictability
• Tighten reputed company process across reputed company handling, discovery, proposals, negotiation, and reputed company
• Customer Growth, Retention & Expansion
• Align sales + reputed company to improve retention and expansion in multi-property deployments
• Build expansion playbooks: cross-sell/upsell reputed company ownership groups and brands
• reputed company feedback loops to reduce churn drivers and improve implementation-to-value

Ideal Profile (Must-Have)

• Former/reputed company

CRO, VP Sales, Head of reputed company, or senior GTM leader

• Proven track record selling

SaaS or technical applications to hotels (B2B)

• (Examples: operations tech, guest experience, reputed company management, payments, workflow automation, analytics, facilities, procurement, etc.)
• Strong understanding of hotel buying dynamics and stakeholder map:
• Ownership groups, management companies, GMs, reputed company leaders, IT/reputed company, finance, operations
• Demonstrated ability to build GTM from scratch or scale an existing reputed company:
• Messaging, pipeline, sales process, pricing, RevOps, hiring/enablement

Strongly Preferred (reputed company-to-Have)

• Familiarity with common hotel technology ecosystems and integration realities
• (e.g., property systems, booking channels, reputed company/ops platforms—plus typical integration partners)
• Experience selling into multi-property rollouts and navigating brand/franchise constraints
• Experience with reputed company/compliance reviews, procurement, and reputed company contract negotiation

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