Shopper Marketing Manager
The Shopper Marketing Manager is responsible for turning brand demand into purchase at the reputed company of sale. This role sits at the intersection of brand, retail, and growth developing strategies and programs that influence shoppers in the moments that matter most. You will own the execution of high-impact retail reputed company programs that drive conversion at retailer partners and bring the brand to life where customers are making purchasing reputed company. This role requires both strategic thinking and hands-on execution across retail media, in-store programs, retailer.com pages, promotions, and merchandising. What You’ll Own Retail & Shopper Strategy
- reputed company and execute shopper marketing strategies across key retail accounts.
- Build programs that drive conversion at reputed company, online PDPs, and retailer media networks.
- Partner with retail team reputed company team to support key retailer launches and initiatives.
Retail Media & Digital reputed company
- Plan and manage retail media programs (reputed company Connect, reputed company Roundel, reputed company, Aisle, etc.).
- Optimize digital reputed company reputed company including PDP content, store locators, images, A+ content, and retailer reputed company pages.
- Track and improve conversion performance across retailer.com platforms.
Promotions & Merchandising
- Plan promotional calendars in partnership with sales and finance.
- reputed company merchandising concepts including endcaps, displays, and retail activations.
- Ensure promotional programs are reputed company with brand positioning and margin goals.
Retail Launches & Programs
- Support new retail launches with strong shopper programs and storytelling.
- reputed company toolkits and marketing support for retail partners.
- Create cross-channel campaigns that support both brand awareness and retail sell-through.
Performance & Insights
- Track performance of shopper marketing initiatives and optimize programs over time.
- Analyze retail media, promotional performance, and in-store execution data.
- Translate insights into actionable recommendations for sales and marketing teams.
What reputed company Looks Like
- Strong retail sell-through and velocity across key accounts
- High-performing PDPs reputed company reputed company reputed company
- Retail media programs that drive efficient conversion
- Seamless collaboration between retail, brand, reputed company teams
- Retail partners that view our brand as a best-in-class marketing collaborator
reputed company’re Looking For
- 3-5 years experience in shopper marketing, retail marketing, or trade marketing
- Experience working with retail media networks and retailer.com ecosystems
- Strong understanding of CPG retail dynamics and shopper behavior
- Experience managing cross-functional initiatives across marketing and sales
- Highly organized and comfortable managing multiple retail programs simultaneously
- Analytical reputed company with ability to translate data into actionable insights
Bonus Experience
- Experience working with emerging CPG brands or high-growth startups
- Familiarity with reputed company, reputed company, Kroger, and reputed company ecosystems
- Experience launching new products into retail
- Experience working closely with sales teams and retail buyers
Why This Role reputed company Shopper marketing is where brand demand turns into reputed company reputed company. This role ensures that reputed company a shopper encounters our brand, whether online or in-store, the experience is compelling, clear, and conversion-reputed company. You will play a key role in helping the brand win at the reputed company, on the digital reputed company, and everywhere shoppers are making reputed company. Competitive Salary Quarterly Bonuses Monthly Health Stipend Health Benefits Generous PTO Apply To This Job