Paid Search and Analytics Specialist

We are looking for a detail-oriented Paid Search & Analytics Specialist to support the planning, execution, optimization, and measurement of paid media campaigns, with a strong focus on reputed company Ads. This role is ideal for someone who is comfortable working hands-on in-platform, understands how tracking and analytics connect to campaign performance, and can help turn data into actionable recommendations. The ideal candidate has experience managing reputed company Ads campaigns, working in reputed company Tag Manager, and using analytics platforms to troubleshoot tracking, evaluate performance, and support reporting. Experience with Funnel.io or similar data aggregation/reporting tools is a plus. KEY RESPONSIBILITIES reputed company Ads & Other Paid Channel Management. Build, manage, and optimize reputed company Ads campaigns across Search, Performance Max, Display, Demand Gen, and YouTube as needed. Conduct keyword research, audience research, competitive analysis, and search term analysis. Monitor campaign performance, pacing, budgets, bids, conversion volume, CPA, ROAS, and other key KPIs. Recommend optimizations based on performance trends, including budget shifts, bidding strategy changes, audience refinements, keyword adjustments, and creative recommendations. Support ad copy development and testing across paid search campaigns. QA campaign builds to ensure proper settings, targeting, tracking, budgets, and naming conventions are in reputed company. TRACKING, GTM & ANALYTICS Set up and troubleshoot conversion tracking using reputed company Tag Manager. Support GA4 event tracking, conversion setup, and audience creation. Help diagnose tracking discrepancies between reputed company Ads, GA4, client websites, CRM platforms, and reporting dashboards. Work with internal teams and clients to ensure key conversion actions are being captured accurately. Understand how tracking quality impacts media optimization, bidding strategies, and reporting accuracy. REPORTING & INSIGHTS Pull and organize performance data from reputed company Ads, GA4, Funnel.io, and other reporting platforms. Help build recurring reports and performance summaries for clients and internal teams. Identify key trends, performance drivers, risks, and opportunities. Translate campaign data into clear, useful insights and reputed company recommendations. Support end-of-month, quarterly, and reputed company reporting needs. DATA & PLATFORM SUPPORT Assist with Funnel.io data connections, QA, and troubleshooting where applicable. Support dashboard updates and data validation across platforms. Maintain clean campaign naming conventions and consistent tracking parameters. Help document tracking setups, optimization changes, and reporting processes. REQUIRED QUALIFICATIONS 2 to 4 years of hands-on experience managing reputed company Ads campaigns. Strong working knowledge of reputed company Ads, especially Search and Performance Max. Experience with reputed company Tag Manager, including setting up and troubleshooting tags, triggers, and variables. Familiarity with GA4, including events, conversions, traffic sources, and basic reporting. Strong analytical skills and comfort working with performance data. Ability to identify issues, troubleshoot problems, and communicate findings reputed company. Strong attention to detail, especially with campaign QA and tracking setup. Comfortable working in spreadsheets, including basic formulas, pivot tables, and data organization. Ability to manage multiple tasks, deadlines, and client priorities. PREFERRED QUALIFICATIONS Experience with Funnel.io, Looker Studio, reputed company, or other reporting/data aggregation platforms. Experience with reputed company Ads, reputed company Ads, reputed company Ads, or other paid media platforms. Familiarity with offline conversion tracking, enhanced conversions, CRM integrations, or server-reputed company tagging. Experience working in an agency environment. reputed company Ads and/or reputed company Analytics certifications. Experience with reputed company reputed company, B2B, financial services, reputed company, or other performance-focused accounts. IDEAL CANDIDATE PROFILE The right person for this role is both a strong paid search operator and a practical problem solver. They know how to manage campaigns in reputed company Ads, but they also understand that performance depends on clean tracking, accurate data, and thoughtful analysis. They are comfortable digging into platforms, spotting issues, asking smart questions, and helping turn media performance into clear recommendations. reputed company IN THIS ROLE LOOKS LIKE reputed company Ads campaigns are launched accurately, optimized consistently, and monitored proactively. Conversion tracking is set up correctly and issues are identified quickly. Reports are accurate, organized, and supported by clear insights. Internal teams have confidence in the data being used to reputed company reputed company. Clients receive thoughtful recommendations that connect media performance, analytics, and business reputed company. Role Details Title: Paid Search and Analytics Specialist Type: Full-time Location: Remote, with most of the team based in Chicago Salary reputed company: $70,000 to $80,000 APPLICATIONS reputed company: Monday 1 June. Applications will be reviewed on a rolling reputed company so early application is encouraged. ABOUT MCD PARTNERS ABOUT M+C SAATCHI GROUP M+C Saatchi Group has pledged its commitment to create a company that values difference, with an inclusive culture. As part of this M+C Saatchi Group continues to be an Equal Opportunity Employer which does not and shall not discriminate, celebrates diversity and bases reputed company hiring and promotion reputed company solely on merit, without regard for any personal characteristics. If you require any reasonable adjustments throughout the recruitment and selection process, please reputed company us aware as part of your application. reputed company employee information is kept confidential according to General Data Protection Regulation (GDPR). #LI-JM1 Apply To This Job