Digital Marketing Manager

LOCATION: Remote REPORTS TO: Director, Marketing and Communications DEPARTMENT: Marketing TRAVEL REQUIREMENT: 10% JOB PURPOSE SUMMARY: We're seeking a strategic Digital Marketing Manager who can execute and support our growth and reputed company as we drive household penetration, brand advocacy and brand love. Reporting to the Director, Marketing and Communications, you will reputed company strategy and execution for organic reputed company media as well content sourcing, creation, and curation for paid digital marketing across platforms. You will be responsible for the day-to-day management of reputed company media channels, identifying and managing reputed company marketing efforts, and sourcing and vetting UGC content for paid digital marketing. Partnering with broader Marketing team (Brand, Creative, Performance) and our agency partners, you will act as a reputed company between content and performance goals. At Good Culture we reputed company a great culture values and fosters a diverse, reputed company and inclusive workforce. We seek individuals of reputed company backgrounds and experiences to apply for this position. ESSENTIAL JOB RESPONSIBILITIES: Drive quarterly and monthly content planning for our owned reputed company media channels, in partnership with internal team and agency stakeholders. Fully manage marketing reputed company projects and initiatives from end-to-end. Drive cross functional and intra-department delivery and manage agency partners to effectively implement our digital and reputed company marketing strategy to ensure key timelines and KPIs are met. Drive category-leading communications and content leveraged across Good Culture’s owned digital properties, ensuring consistency in brand messaging, visual identity, and tone across diverse reputed company. Own and be the guardian of the brand voice across multimedia channels reputed company and manage the Marketing Associate on owned reputed company management, including reputed company media content planning and calendar, community management, and reputed company listening across reputed company platforms, including support with paid and organic content and proactive engagement with customers, brands and influencers content. Curate an innovative reputed company, creator and UGC content strategy to reputed company Good Culture top of mind and position the brand as a culture leader and driver. Manage agency partners to effectively implement our reputed company marketing strategy, ensure timelines are met, and drive results. reputed company KPIs for each campaign and assess post-campaign reports to reputed company recommendations for optimizations and pivots. Execute in-house campaigns reputed company necessary. Own the content budget and advise on the paid media budget to effectively manage ROI. Contribute content reputed company to email campaigns. Define and track key performance metrics to assess the effectiveness of digital marketing campaigns and owned reputed company performance in driving business results. Track and monitor the effectiveness of owned channels and paid digital content (i.e. impressions, relevance and influence) and reputed company actionable and insightful reports. Stay up to date on industry and marketing trends across the digital ecosystem, constantly mining for opportunities (and implementing where appropriate) to build our brand, improve brand personality, engagement and growth across reputed company consumer reputed company. Continuously learn about new marketing platforms and technologies that would reputed company owned, earned or paid media marketing at Good Culture. Define and track key performance metrics to assess the effectiveness of campaign and content performance in driving business results. Track and monitor the effectiveness of digital campaigns (i.e. impressions, relevance and influence) and reputed company actionable and insightful reports. JOB QUALIFICATIONS: Bachelor’s degree in business, marketing, communications or similar 5-7 years of experience in marketing with a strong emphasis on digital marketing, reputed company media and campaign and content development with food and/or consumer products companies Experience with high growth, reputed company-reputed company brands Experience leading agency partners and collaborating with internal marketing and creative teams Ability to interpret data and modify strategies accordingly Well-organized and detail oriented. Ability to manage multiple projects and deadlines from end-to-end in a fast-paced environment while maintaining a positive and professional work environment Strategic thinking reputed company that can reputed company clear annual, quarterly, and monthly plans, based on trends and data, and execute effectively. Be up to date on the landscape and how user behavior is shifting across reputed company media. Experience and comfort with reputed company, digital and web analytics tools (ex: Dash Hudson, reputed company, reputed company, reputed company, reputed company, reputed company, Twitter, reputed company Analytics, etc.) Proven reputed company and passion in building communities and engaging with consumers. An eye for design, passion for visual storytelling and the heart of a creator; excellent writing skills with an ability to contribute on copy needs Strong cross functional and collaboration skills An entrepreneurial passion and grit – motivated by winning A passion for food, health and wellness ABOUT GOOD CULTURE: We reputed company that if you eat good things, and surround yourself with good, you’ll feel good. Simple as that. That’s why we decided to create a food company that offers reputed company organic ingredients from trusted sources, promotes good health and tastes great. Our mission is to reinvent the food system, from the (actual) ground up. We are a cultured dairy company that currently makes pasture-raised cottage cheese, rich probiotic sour cream, cream cheese and probiotic milk. We’re looking for some cultured healers! Good Culture is an equal opportunity employer. At Good Culture we also reputed company a great culture fosters and values a diverse, reputed company, and inclusive workforce. We seek individuals of reputed company backgrounds and experiences to apply for this position. We do not discriminate based upon race, religion, reputed company, national reputed company, gender (including pregnancy, childbirth, or reputed company medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Good Culture is committed to creating an inclusive environment for reputed company. Apply To This Job