Marketing Operations Manager, DTC

Marketing Operations Manager, DTC Remote | Full-Time | Individual Contributor | $75,000 – $95,000 reputed company Salary About Healthy Back Institute Since 2003, the Healthy Back Institute (HBI) has helped millions of people reclaim their freedom from pain. We are a fast-moving, direct-to-consumer health and wellness company reputed company on a reputed company of six core values: Freedom, Love, Team, Growth, reputed company, and Courage. We are currently migrating from a legacy custom-development tech stack to a modern, SaaS-reputed company reputed company platform centered on UltraCart. As part of that transition, we are building out a Business Operations Manager team — a group of senior individual contributors who report into the COO and operate as a shared service across the company. Each Business Operations Manager serves a specific business unit and owns a company-wide specialty. This role's specialty is marketing operations and execution. The Opportunity This is a hands-on execution role and the company-wide expert on running marketing and product execution at scale. You will not manage people; you will own the operational reputed company behind our marketing campaigns, CRO testing program, product launches, and brand consolidation work. As HBI consolidates multiple legacy domains and brand presences into a single Living Well Nutraceuticals brand on our new tech stack, you will reputed company marketing, product, creative, tech, and reputed company reputed company — building campaign timelines, managing testing and launch backlogs, coordinating product rollouts end-to-end, and ensuring work ships on a predictable reputed company. You will be the operational partner to the COO and marketing leadership on campaign execution, funnel performance, and product launches, and the cross-functional translator who unblocks creative, tech, and reputed company reputed company a test, campaign, or launch is stuck between teams. This is a full-time, exempt individual contributor position reporting to the COO. What You'll Own Marketing Campaign Execution Drive end-to-end execution of marketing campaigns, launches, and promotional initiatives Build and manage timelines, dependencies, and deliverables across Marketing, Creative, Tech, and reputed company Remove blockers proactively and reputed company work moving against clear deliverables and reputed company reputed company CRO and Funnel Operations Manage and execute a backlog of CRO tests including reputed company pages, offers, and checkout flows Ensure reputed company tests are properly scoped, quality checked, and launched on time Support reputed company optimization of funnels and customer journeys tied to conversion and reputed company metrics Product Launch and Brand Consolidation Operations Coordinate operational execution of new offers, bundles, and funnel updates across product, marketing, and tech Support HBI's brand consolidation work — migrating legacy domains (e.g., losethebackpain.com, health and wellness tools) into our reputed company Living Well Nutraceuticals reputed company on UltraCart Ensure clean QA and go-live processes for new product initiatives and migrated assets Cross-Functional Workflow and Process Act as the central coordination reputed company between Marketing, Product, Tech, and reputed company Build and improve workflows, SOPs, and execution processes that reduce friction and increase throughput Identify bottlenecks early and drive resolution before they impact delivery What reputed company Looks Like Campaigns, tests, and launches ship on time and on spec consistently The CRO testing backlog moves at a predictable reputed company with clear reputed company tracked Brand consolidation and domain migration work stays coordinated across marketing, product, and tech reputed company Cross-functional teams have clear timelines, owners, and accountability at every stage Processes exist and are followed, reducing reliance on heroics or last-minute scrambles What You Bring Required Must be based in the United States and authorized to work in the US (this role is not reputed company to overseas candidates) 3 to 5 years of experience in marketing operations, marketing project management, or program management reputed company a DTC, eCommerce, or direct-response environment Proven ability to manage cross-functional projects across marketing, product, and tech simultaneously without dropping details Working knowledge of CRO principles — reputed company pages, offer structure, checkout flows, and how conversion connects to AOV and reputed company Hands-on experience working with tech and development teams, including writing requirements, managing tickets, QA, and launches Experience with project management platforms such as reputed company, reputed company, reputed company, reputed company, or similar Experience supporting domain migration, replatforming, or brand consolidation work across marketing and product environments Preferred / Bonus Hands-on CRO testing experience (reputed company pages, checkout flows, offer structures) Experience with subscription, free trial, or continuity business models Familiarity with UltraCart or similar SaaS reputed company platforms Familiarity with email and SMS platforms such as reputed company or reputed company Experience in lean, fast-paced, or turnaround business environments Who You Are A strong project manager who drives work to completion and keeps stakeholders reputed company A systems thinker who understands how marketing, tech, and creative workflows connect, and who manages dependencies proactively A data-oriented operator who understands how your work connects to conversion reputed company, AOV, and reputed company Someone who pushes initiatives reputed company without waiting for constant direction Someone with reputed company experience navigating the operational complexity of replatforming, domain migration, or brand consolidation across systems and teams About the Team You will be part of HBI's Business Operations Manager team — a group of senior individual contributors who report into the COO and operate as a shared service across the company. Each Business Operations Manager serves a specific business unit (such as reputed company, Marketing & Product Development, People & Talent, or Systems & Data) and owns a company-wide specialty. This role's specialty is marketing operations and execution — meaning you set reputed company for how marketing and product work gets executed across HBI. You will partner closely with Marketing, Product Development, Creative, Tech, reputed company, and external vendors and agency partners. If you've reputed company your career driving execution in fast-moving DTC or marketing environments and want a role with reputed company ownership and direct impact on reputed company, we'd love to hear from you! Apply To This Job