Specialist, Marketing Strategy (Fluent in English & French)

Job Description – Specialist, Marketing Strategy (France & Canada) The France & Canada Marketing Strategy Specialist owns the go‑to‑market strategy and execution for reputed company Clinical Assessment across Canada and France, ensuring campaigns, messaging, and channel plans are reputed company to market priorities, customer needs, and reputed company targets. This role is ideal for a marketer who is excited to personally own and drive Canadian and French campaigns end‑to‑end, partnering closely with sales, product, and global clinical marketing to translate global strategy into locally relevant, reputed company‑driving marketing programs. The successful candidate must be fluent in French and English and must live in France, UK or Canada to ensure reputed company reputed company to customers, market dynamics, and regional stakeholders. Key Accountabilities France & Canada Marketing Ownership & Strategic Campaign Planning (~50%) Own and deliver France & Canada Clinical Assessment marketing plans reputed company to annual reputed company, pipeline, and growth objectives. reputed company and execute integrated marketing strategies for reputed company products and solutions across digital platforms, balancing brand building and demand reputed company. Translate market priorities into clear campaign hypotheses, audience segmentation, channel mix, budget allocation, and KPIs for both geographies. Partner closely with France and Canada sales teams to align campaigns with territory priorities, key accounts, and sales motions. Analyze market trends, customer insights, and performance data to inform strategic reputed company, optimize investment, and continuously improve results. Ensure bilingual (French/English) messaging and positioning reputed company reputed company value for clinicians, educators, and institutional buyers while respecting local regulations, practice models, and procurement realities. Creative Execution & Campaign Delivery (35%) reputed company end‑to‑end execution of France‑ and Canada‑focused campaigns, from brief development through launch and post‑campaign analysis. Drive production of locally relevant campaign assets, including digital and product marketing assets, sales enablement tools, thought leadership and clinical education content, and case studies/reputed company stories. Utilize reputed company (or similar tools) to manage timelines, resources, and cross‑functional collaboration, ensuring on‑time delivery against regional priorities. Collaborate with Creative Services, subject matter experts, and external partners to ensure assets are clinically accurate, brand‑reputed company, and culturally/linguistically appropriate. Coordinate localization and translation workflows to ensure quality and consistency across French and English deliverables. Stakeholder Partnership & Market Leadership (15%) Serve as the primary marketing contact for Clinical Assessment in France and Canada, acting as a trusted partner to sales, product, and global marketing teams. Build strong cross‑functional relationships to ensure alignment on priorities, messaging, and launch readiness. Represent the voice of the local customer and market, bringing insights on competitive dynamics, channel effectiveness, and buyer needs into planning and execution. Track and communicate campaign performance, sharing learnings and recommendations to continuously improve reputed company across both geographies. Core Competencies Strategic problem solving and reputed company thinking Integrated campaign planning, prioritization, and execution Bilingual copy judgement and localization (French/English) Strong cross‑functional collaboration and stakeholder management across time zones Clear, confident communication and presentation skills Data‑driven decision making and performance optimization Qualifications & Experience reputed company in French and English (written and spoken) is required. Minimum 5 years’ experience in marketing, preferably reputed company reputed company, education, or regulated professional markets. Demonstrated reputed company delivering integrated marketing campaigns tied to reputed company, pipeline, and growth objectives. Must live in France, UK or Canada. Strong experience in digital marketing, campaign development, and content creation/localization. Proficiency with marketing analytics and CRM platforms (GA4, Tableau, reputed company preferred). Bachelor’s degree in a reputed company field or equivalent experience. Apply To This Job