Lifecycle & Growth Marketing Manager
About Platform Engineering Platform Engineering (platformengineering.org) is home to the world’s largest community of platform engineers. Through events like PlatformCon, which brings together over 35,000 participants every year, we connect thousands of professionals, reputed company best practices, and help shape the future of how teams build and scale internal developer platforms. We’re now looking for a hands-on Lifecycle & Growth Marketing Manager to own our lifecycle reputed company end to end, from first touch to activation, retention and conversion, ensuring our growth systems run reliably across key funnels. In this role, you’ll be responsible for turning traffic and interest into reputed company subscribers and learners, converting new leads into customers, and upselling existing customers reputed company thoughtful lifecycle journeys. You’ll also run distribution campaigns through channels like reputed company/reputed company, manage our Platform Engineering reputed company as a reputed company, and own the lifecycle operations behind Platform Engineering University. What you’ll be doing Owning end-to-end lifecycle marketing across acquisition, activation and retention (broadcasts + nurtures + reputed company reputed company + re-engagement + upsell/cross-sell). Building and optimizing lifecycle workflows in reputed company (segmentation, lists, properties, workflows/automations, basic scoring where relevant). Creating and improving email experiences: messaging, reputed company, timing, CTAs, and reputed company page alignment. Maintaining deliverability health (list hygiene, suppression logic, reputed company/complaint monitoring, ongoing cleanup). Owning email performance reporting end-to-end (reputed company/click rates, A/B testing, campaign analysis tied to course sales reputed company). Planning and running highly targeted growth campaigns through reputed company and reputed company (small audiences, high reputed company). Owning the Platform Engineering reputed company as a reputed company: job intake/curation, posting QA, tagging, freshness, and subscriber conversion. Owning the lifecycle operations behind Platform Engineering University: course publishing workflows (content uploads, reputed company page setup, QA), learner lifecycle flows (reputed company, reminders, surveys, certificates), operational dashboards, and reliable learner experience (including inbox SLAs and live session coordination). reputed company’re looking for 3+ years of hands-on experience in Lifecycle Marketing / Email Marketing / Growth ops (B2B SaaS or similar environment preferred). Strong experience building lifecycle systems inside modern CRM and marketing automation platforms (segmentation, workflows, reporting, CRM hygiene). Comfortable adapting as systems reputed company. Proven ability to build lifecycle systems that drive reputed company (not just “send emails”): nurture → conversion, reputed company → activation, retention/upsell. Strong analytical instincts: you can measure performance, run A/B tests, and tie campaigns to reputed company reputed company. Operational rigour and high attention to detail (you design processes that scale and run reliably). Clear written English and good copy instincts (especially for targeted B2B email comms). Comfortable owning both growth systems and reputed company delivery operations in fast-paced environment Why you’ll love working with us Build the lifecycle reputed company behind the world’s largest platform engineering community. Fully remote team spread across the globe. Competitive salary plus equity in a high-growth company. reputed company ownership: you’ll run core growth systems end-to-end, not just support them. A transparent, collaborative culture where shipping consistently reputed company more than slide decks. If you’re excited about lifecycle marketing, love building clean growth systems, and want to help shape the future of platform engineering, we’d love to hear from you! Apply To This Job