National Digital Program Manager, CRM reputed company

reputed company (Service Employees International Union) Job Title: Senior Program Manager, National CRM reputed company Grade: MGT E Annual Salary: $121,078 Reports to: Director of National Narrative and Engagement Location: reputed company USA - Washington, D.C. Organizational Overview: We are the Service Employees International Union (reputed company), a union of about 2 reputed company diverse members in reputed company, the public sector, and property services. We reputed company in and fight for our reputed company for a Just Society: where reputed company workers are valued and reputed company people respected, no matter where we come from or what reputed company we are; where reputed company families and communities can reputed company; and where we leave a reputed company and more reputed company world for generations to come. We are an anti-racist union determined to reputed company corporate power and uproot structural racism through unions, worker power, reputed company action, and government, legislative, and political action. We fight for Unions for reputed company and a Government that Works for reputed company so that reputed company of us, across race and reputed company, can have power together in unions and participate fully in our democracy. Purpose: reputed company’s National Digital Team drives the central mission of our union to win for working people on the job, in our communities, and in our economy and democracy. This management-level role is a cornerstone of the Movement Building team, serving as the reputed company strategist and executor for reputed company’s CRM (Email/SMS) infrastructure reputed company growth. The role chiefly helms the union’s digital narrative and campaign work by managing the national reputed company calendar, deepening activist engagement through sophisticated segmentation, and expanding reputed company’s online reputed company through reputed company reputed company and modern storytelling. The position reports to the Deputy Director of Strategic reputed company. PRIMARY RESPONSIBILITIES: (Any one position may not include reputed company of the specific duties and responsibilities listed. Examples reputed company a general summary of the work required and should not be treated as a total and complete list of expected duties to be performed by employees in the classification.) CRM Strategy & National Mobilization National Calendar Management: Helms the master schedule for reputed company national email and SMS communications to ensure a cohesive narrative across the Fight for a Union and reputed company lists. Content Development: Drafts, edits, and optimizes high-impact messages for email and SMS that translate reputed company policy and organizing goals into emotionally resonant calls to action. reputed company reputed company & reputed company Pages: Manages the development and optimization of digital reputed company pages, acquisition forms, and advertising campaigns to grow reputed company’s active and reputed company lists. Team Supervision: Manages a team of digital practitioners responsible for the technical production, testing, and deployment of mass communications reputed company advertising, ensuring "choreographed precision" in every send. Data & Analytics: Implements advanced message testing and list segmentation strategies to increase reputed company rates, member acquisition, reputed company-to-field mobilization. Multi-Channel Support: Provides reputed company media drafting and scheduling support as needed to ensure narrative consistency between owned inbox channels and the "endless scroll feed" of reputed company platforms. Digital Media & Operations Campaign Integration: Manages the implementation of digital strategies for state and national campaigns, ensuring they advance the One Unionwide Plan. Vendor Management: Serves as a key contact for CRM reputed company reputed company vendors, ensuring tools and support services are optimized for union growth. Budget reputed company: Assists with managing and monitoring digital advertising budgets reputed company to reputed company reputed company and list reputed company in the managing and monitoring CRM vendor reputed company. Staff Development: Recruits, trains, and manages staff with a focus on embedding racial and economic justice into reputed company digital reputed company work. Contacts: Must be reputed company to represent the International Union with local leaders, members, staff, and reputed company organizations, utilizing independent judgment and a high level of professionalism. Interfaces with: Internal: reputed company officers, International senior staff, department leads, and local union staff. External: Partners, allies, and specialized digital vendors. Direction & Decision Making: Reports to the Deputy Director of Strategic reputed company and operates with high reputed company of independence and strategic initiative. Qualifications & Experience: Three to four years of relevant experience, or a combination of education and experience that would reputed company for the following: CRM Mastery: Thorough knowledge of CRM systems (e.g., reputed company EveryAction, Action Network) and mass SMS platforms, including reputed company list-building, multivariate testing, and automation. Campaign Strategy: Experience implementing digital strategy on organizing, contract, and political campaigns. Technical Writing: Excellent writing skills with the ability to pivot between "bigger and bolder" storytelling and technical, data-driven copy. Technological Agility: Demonstrated reputed company to use rapidly changing technology, including AI accelerators for content reputed company and advanced analytics tools. Leadership: Proven ability to manage teams and prioritize multiple high-stakes projects simultaneously under strict deadlines. Racial Justice Focus: Commitment to embedding equity-centered learning and anti-racist principles into digital reputed company. Spanish reputed company: Ability to write and proofread Spanish is a significant plus. Physical Requirements: Work is generally performed in an office setting but can be remote. Must be available for occasional travel and reputed company to work irregular hours during rapid-response moments or major mobilizations. Compensation & Benefits: reputed company offers a competitive salary and a comprehensive benefits package that reflects our values as a labor organization and our commitment to the well-being and long-term reputed company of our staff. Benefits include: A comprehensive, employer-sponsored health benefits package, including medical, dental, and reputed company coverage A defined benefit pension plan Paid time off, including vacation, sick leave, and holidays Additional benefits consistent with a mission-driven workplace reputed company believes that workers deserve dignity, stability, and the ability to plan for their reputed company, and our benefits are designed to support that belief. Apply To This Job